Regional Sales Manager Job Description, Key Duties and Responsibilities

By | August 30, 2023
Regional Sales Manager job description, duties, tasks, and responsibilities
Regional Sales Managers ensure optimum sales in the regions of their companies’ operation.

This post provides complete information on the job description of a regional sales manager, including the key duties, tasks, and responsibilities that they commonly perform.

What Does a Regional Sales Manager Do?

A regional sales manager is a staff of a company responsible for the sales activities in various districts of a particular region the company is operating in.

The regional sales manager job description entails managing all aspects of the company’s marketing activities.

He/she is also responsible for developing strategies for market activities of the company.

The organization totally depends on his/her expertise and abilities in revolutionizing the sales force, and as such should be in close liaison with the management and business group heads.

The regional sales manager is regarded as a senior level consulting staff within the company.

By reason of this role, the manager is required to provide technical, functional or other forms of leadership.

The manager responsible for regional sales plays a large role in the recruitment process and developing training programs for new sales employees.

He/she is responsible for setting sales goals as it regards the region and its various districts he/she is in charge of.

Regional Sales Manager Job Description Example/Sample/Template

As a regional sales manager you are expected to perform various tasks, duties, and responsibilities. The job description example shown below highlights the major functions of the position:

  • Design or contribute to marketing programs
  • Develop training for new staff
  • Set long and short term sales strategies for an assigned district
  • Oversee the sales activities of the organization’s products/services in a particular district
  • Source for dealers and distributors
  • Participate in the interview and recruit process of employees
  • Review objectives of all external sales personnel
  • Guide employees to ensure effectiveness of cross selling activities
  • Design cross selling campaigns and programs
  • Establish and maintain channels between resellers and product developers
  • Serve as a coach to team staff and other employees in the company
  • Manage and direct sales force for the achievement of sales goals within assigned district of the region
  • Design sales programs for assigned team members
  • Develop and review both short and long term sales strategies
  • Evaluate appropriate new sales techniques and ensure its implementation in order to increase sales volume of the region
  • Make recommendations on product enhancements for improved sales potential
  • Design or contribute to marketing programs
  • Ensure district sales volume is at its possible best

Regional Sales Manager Job Description for Resume

If you need to write a resume for the post of regional sales manager, the sample work description provided above can be helpful.

The duties and responsibilities for the position that are highlighted can be adapted in preparing the job history part of the resume.

Regional Sales Manager Requirements: Skills, Abilities, and Knowledge for Career Success

For a candidate to be considered for the position of regional sales manager, there are certain skills, competencies, and qualities he/she must possess, these include:

  • Ability to design and effectively implement both short-term and long-term business strategies
  • A minimum of a bachelor’s degree in marketing, business, or other fields related to the profession
  • Proven experience in cross-selling, and competence in various sales activities
  • Demonstrated knowledge of organizational strategies and techniques
  • An average level degree of creativity
  • Possession of good networking capabilities
  • Strong analytical skills
  • Strong negotiation skills
  • Strong interpersonal skills
  • Excellent motivational skills
  • Good supervisory skills
  • Ability to be flexible and to multitask
  • Ability to absorb pressure that comes with the position
  • Ability to work with a team
  • Possess administration skills
  • Ability to work with little or no supervision at all
  • Result oriented and driven
  • A strong business acumen
  • Ability to establish sales objectives for teams
  • Excellent Communication skills
  • Leadership skills
  • A fair understanding of basic economic and business concepts
  • A minimum of 5 years of experience in the field or related organization
  • Familiarity with a variety of concepts, practices, and procedures having to do with sales activities