Product Line Manager Job Description, Key Duties and Responsibilities

Product Line Manager job description, duties, tasks, and responsibilities
Product Line Managers supervise the creation of new products. Image source:

This post provides in-depth information on the job description of a product line manager, including the key duties, tasks, and responsibilities that they typically do.

What Does a Product Line Manager Do?

The Product Line Manager’s job description covers vital roles in the overall sales and success of a company’s products.

The individual occupying the position needs to have analytical mind and business sense.

Some common duties in this line of job include monitoring the creation and development of a new product, performing ongoing market research, tracking customer satisfaction, participating in company meetings and measuring product success.

To keep their products competitive in the industry, the product line manager must be aware of customer needs, competitors’ product offerings and customer’s buying preferences.

Therefore, one of the tasks they must always perform is looking at consumer statistics within their industry and creating customer surveys.

The product line manager needs to monitor the creation cum development of a product so as to ensure that it meets consumer demands.

Most times, he/she will be involved in the product creation process from the initial stage all the way to completion stage.

He/she may sometimes supervise the workers that handle the manufacturing process, and if any problem occurs with the manufacturing process, he/she will be responsible for correcting it and keeping everything going.

Consequently, this is a career that requires a person with sound leadership ability and skills.

Another aspect of this position’s job description is attending company meetings in a timely manner.

The product line manager must stay on the same page with other departments since communication is such an integral part of quality products creation.

Among the issues that may be discussed at the meetings that require the presence of the product line manager include advertising ideas, effective distribution techniques and product pricing.

Part of the job also includes tracking customer satisfaction. After a product is introduced into the market, he/she may monitor online customer comments regarding the product or implement questionnaires.

If the feedback from the customer is favorable, the company will probably continue with normal marketing and production.

Alternatively, if customer feedback is not favorable, a product line manager is likely to make changes in the areas of customer dissatisfaction.

Product Line Manager Job Description Sample/Example/Template

As a product line manager, below is a sample job description, consisting of tasks, duties, and responsibilities you may be required to perform as part of your job:

  • Understand, articulate, and capture customer cum market problems and then translate them into market requirements for product management
  • Understand the aspects of a customer’s business which applies to your company’s product
  • Create and utilize requirements documents and business plans, and launch plans for your products
  • Identify and execute when necessary business development relationships needed to make your product a whole product
  • Generate business cases for product extensions and product enhancements
  • Review revenue on a monthly basis
  • Suggest approaches to marketing and sales in order to drive growth
  • Drive business by developing consumer-right products that corresponds with company financial targets
  • Responsible for generating market trends, consumer insights, growth opportunities, and idea generation cum product development
  • Responsible for developing consumer and channel communication strategies for new product launch
  • Responsible for producing business statistics among which are price points, product mix sales history, and competition for product introduction

Product Line Manager Resume Preparation

The job description example given above can be used in creating the work history section of the resume for the post of product line manager.

Product Line Manager Requirements: Knowledge, Skills, and Abilities for Career Success

The following are important skills, knowledge, and abilities required to perform excellently on the job:

  • Ability to work independently
  • Ability to be innovative in meeting overall goals of the product line
  • Strong teamwork skills
  • Proven leadership skills
  • Excellent presentation, communication and customer skills
  • Understanding of specific markets
  • Demonstrated experience in planning, budgeting, and developing business strategy