Marketing Team Leader Job Description, Duties, and Responsibilities
What Does a Marketing Team Leader Do?
The marketing team leader is responsible for supervising a small team of marketing specialists to achieve the marketing goals of the company.
Their job description entails liaising directly with internal departments to focus on planning and execution of marketing strategies, including digital, collateral, public relations, and event support.
It involves ensuring that project timelines are met and that communication is clear at all stages of the campaign.
These campaigns could incorporate a mix of different strategies, including email marketing, lead generation, and digital marketing; digital publishing, marketing collateral tools, templates, and training.
Marketing team leaders are responsible for creating and managing project plans and timelines to deliver marketing campaigns on time and escalate any issues that may prevent on-time delivery.
They also project manage major firm wide initiatives requiring marketing resources.
They are responsible for the coordination of marketing resources and capacity planning with internal staff, external freelancers, as well as agencies.
Their role also includes coordinating marketing budget and serving as the primary point of contact for internal finance team.
Marketing team leaders function as a key driver of the company’s future growth through launching new products, enabling a global sales force (where applicable), and evangelizing new innovations in offline and digital advertising.
Their role entails maintaining and improving the organizations market and brand position, utilizing a number of outlets, including digital marketing technology such as but not limited to: blogging, bylines, press relations, and industry events; presentations, data sheets, white papers, and customer case studies.
They are also required to work closely with account managers, account executives, sales engineers, etc. and empower them to effectively position the company’s products and solutions and differentiate their offerings from the competition.
Team leaders involve in marketing work closely with the product management team to help drive the product roadmap and go-to-market strategy for new products and new features.
They also work closely with the marketing and sales teams to drive sales and build brand awareness.
Their work description also includes developing well designed marketing content that is sales ready for the company’s website, email newsletters, advertising campaigns, and social media.
To become a marketing team lead, you must have a college degree, strong marketing background and a strong understanding of digital marketing, as well as CRM practices.
Some role based skills are also essential for success on the job. You must have experience leading a small team leadership and project management skills.
Strong communication, organizational, presentation, analytical, critical reasoning, and editing skills are essential.
They also require strong computer skills to perform their job descriptions successfully.
Marketing Team Leader Job Description Example/Sample/Template
The marketing team leader performs various functions, including coordinating the marketing, sales, and business development tasks in the organization, working through and with a small team of marketing specialists.
Their major tasks, duties, and responsibilities that commonly make up the job description of marketing team leaders are listed below:
- Participates/leads in marketing events, such as tradeshows and tabletop shows as needed
- Conducts online research and leads prospecting as needed
- Plans and drives all product promotions strategy of the company
- Develops and grows a team that fosters innovation and creativity
- Works collaboratively across departments to ensure the implementation of integrated strategies
- Educates staff members on strategies for building their personal brand
- Provides leadership for the team to come up with new marketing strategies (digital or offline) that are aligned with the business goals
- Monitors and reports goals and insights to clients through email, phone calls, and face-to face meetings
- Interacts daily with clients following the organization’s customer service standards
- Works closely with product teams to help drive the near and long term product roadmap
- Creates product positioning and messaging for online and digital marketing products, services, and solutions where applicable
- Builds the strategy and drives the execution of product launches and partnerships, including pricing, packaging, and positioning
- Assists in training and supporting sales team and channel partners to articulate product positioning and the advantages
- Partners with the organization’s corporate marketing team to launch content campaigns designed to drive and measure leads and increase brand awareness
- Supports the Corporate Marketing and PR teams with marketing content to improve brand positioning
- Provides support in the execution of effective lead generation programs via new businesses and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising
- Helping to turn key customers into references by establishing and developing relationships with them.
Marketing Team Leader Requirements – Skills, Knowledge, and Abilities for Career Success
When hiring for the marketing team leader role, recruiters need to be sure applicants for the position possess the right skills, abilities, knowledge, experience, etc. to be effective in performing the purpose, objectives, and obligations of the position that they will be required to do if employed.
Possessing these qualities and qualifications can also help candidates to succeed in their marketing careers.
Shown below are typical employers’ requirements that applicants for the marketing team leader position may be asked to meet before they are granted an interview or hired:
- Education: To work as a marketing team lead, one must possess a Bachelor’s Degree. The area of specialization/background preferred is determined by the industry the organization belongs. However, having a degree in Business Management or Marketing is usually considered, and an MBA/Masters is a plus
- Possess program/project management skills
- Presentation skills: Possess the confidence to give presentation to audiences of any size
- Communication skills: Excellent English writing, editing, and speaking skills; Ability to effectively communicate to stakeholders at all levels of the organization – from the end user (technical buyer) to the decision maker (economic buyer); A compelling storyteller with a strategic and analytical mind that can engage and educate customers and prospects
- Analytical skills: Strong analytical skills with ability to look at the broader perspective
- Teamwork abilities: Experience working in a highly collaborative environment where teamwork and self-motivation were critical for success. Experience leading a small marketing team is required
- Computer skills: High proficiency with PowerPoint, Excel
- Technical skills: Ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision may be required
- Organizational skills: Ability to prioritize projects effectively, juggling multiple projects with tight deadlines. You approach your work in an organized manner
- Digital marketing skills: a deep understanding of digital marketing is essential as the online marketing world is moving fast. It is important to keep up with the tech industry/trends and be open to sharing your insights
- Interpersonal skills: The job of a marketing team leader requires strong interpersonal relationship skills for establishing, building, and maintaining relationship with multiple stakeholders
- Leadership skills: This is essential for them to have leadership mentality when approaching client and for internal situations
- Knowledge: Strong background in B2B collaboration across multiple business units, divisions or products may be required.
- Broad knowledge of marketing campaign management including digital, collateral, reporting and analytics
- Marketing experience, including email campaigns and advertising (such as Google AdWords)
- Working knowledge of social medial required (e.g. Facebook, LinkedIn, Twitter, and Instagram
- Strong understanding of CRM’s practices may be required, especially Salesforce
- Deep understanding of the digital marketing and/or ad tech industry, with previous experience serving as a subject matter expert in cross-channel advertising within an enterprise organization
- Experience managing events, including trade shows, webcasts, and conferences is a plus.
Employers or recruiters needing to make a good job description for use in hiring for the marketing team leader position will find the sample description provided in this article useful.
They are sure to be able to create a detailed description of the role using information about the marketing team leader duties and responsibilities presented in this article and increase their chances of attracting the best qualified candidates to their offer.
Individuals who are interested in a marketing career will also find this post helpful; they will be able to increase their knowledge of what team leaders in marketing positions do, and what qualities and qualifications they need to have to be successful on the job.
Did you find this post beneficial in learning about the functions of marketing team leaders? Please, leave a comment in the box below. Do also discuss your job description if you work as a leader of a marketing team.