This post provides detailed information on the assistant sales manager job description, including the key duties, tasks, and responsibilities they commonly perform, as well as templates employers can use.
It also presents the important requirements you may be expected to fulfill to be hired for the assistant sales manager role by most employers.
What Does an Assistant Sales Manager Do?
The assistant sales manager job description entails providing assistance to a sales manager to help meet sales target, as well as ensure efficient sales activities.
Assistant sales managers in facilitating effective sales supervise the activities of sales teams and representatives to ensure set goals and policies are achieved.
They are part of the team in charge of the interviewing, hiring, promotion, and training of sales staff.
In performing their duties, they address issues relating to pricing, customer complaints, delivery of goods/service, as well as the monitoring of inventory to ensure timely supply of ordered products/services.
They are charged with the responsibility of ensuring a clean, safe and organized workplace.
Their work description also involves overseeing the welfare of employees by taking note of their work needs and implementing effective strategies in the resolution of challenges faced by staff.
In fulfilling their role, assistant sales managers maintain an updated knowledge of company goals, vision and values to ensure effective prioritizing.
They collaborate with sales management in the planning and development of sales strategies, as well as in setting sales goals and standards.
They also perform various administrative tasks among which include the recording and documentation of transactions, inventory and presentation of reports.
Assistant sales managers ensure contact is maintained with clients to create a good work relationship that supports sales as well as increases customer base.
In performing their functions, they assist sales managers with the planning of periodic sales meetings.
They also monitor the performance of sales reps and teams to identify areas where improvement is needed.
It is the responsibility of the assistant sales manager to recommend special training for sales staff to improve work efficiency.
Assistant sales managers are experienced in the use of sales equipment and may occasionally be required to operate work instruments such as inventory scanners, computer, telephone, and cash registers.
They ensure adherence to the work ethics, policies, and regulations of a firm.
They are skilled in ensuring the proper display and explanation of product/service features to potential customers in order to influence purchase.
Part of their duties includes dressing up professionally in accordance to company’s requirements.
To qualify for employment as an assistant sales manager, you will need to have a Bachelor’s degree in areas such as business administration and marketing, or in a related field, although some employers may require a Master’s degree.
To effectively perform the assistant sales manager job, you will require good communication, mathematical, and leadership, and problem-solving skills.
Assistant Sales Manager Job Description Example
The various duties, tasks, and responsibilities which assistant sales managers majorly carry out on a day-to-day basis are shown in the job description example below:
- Supervise the activities of sales representatives and team in order to meet sales target
- Participate in the interviewing, hiring, and training of sales staff
- Address issues bordering on pricing, delivery of goods/services, and resolution of customer complaints
- Oversee the stocking and inventory of goods to ensure timely supply of order
- Ensure the welfare of employees, and that their concerns are noted and addressed
- Maintain an updated knowledge of company’s goals, vision, and values to ensure appropriate prioritizing
- Collaborate with sales management to plan and develop effective sales strategies and to also set goals and targets
- Perform administrative tasks of transaction recording, filing, and inventory
- Maintain contact with clients in order to create a good working relationship that fosters increased sales and customer base
- Assist sales managers in the planning and organization of periodic sales meetings
- Monitor the performance of sales staff to spot work areas that require improvement
- Recommend and implement training programs for sales reps and team to improve their work efficiency
- Dress up professionally according to company’s requirements
- Display and explain company products/services to potential clients to influence purchase
- Ensure adherence to the work policies, ethics and regulations of a firm.
Requirements – Skills, Abilities, and Knowledge – for Assistant Sales Manager Role
If you are interested in working as an assistant sales manager and want to know the skills and qualities employers usually require, here they are:
- Education and Training: To become an assistant sales manager, you typically require a Bachelor’s degree in business administration, marketing, or in close discipline. Some employers may require a Master’s degree. A prior experience in the field of sales also increases chances of securing the job
- Communication Skills: The assistant sales manager is a highly verbal job that requires excellent communication skills to interact and convince potential clients to make purchase
- Mathematical Skills: Assistant sales managers deal with a list of figures, therefore having a good number crunching skills is necessary for the job
- Leadership Skills: The assistant sales manager job is a leadership position that requires a prospective occupant to possess good leadership qualities.
Assistant Sales Manager Job Description Templates
Here are assistant sales manager job description templates employers can simply edit and use in their job postings to attract the best talents to their companies:
TEMPLATE 1.
Position Title: Assistant Sales Manager
Reports To: Sales Manager / Regional Sales Manager
Location: [Company Location]
Employment Type: Full-Time
Company Overview
[Your Company Name] is a growing organization committed to delivering exceptional products and services to our customers. We pride ourselves on innovation, teamwork, and strong customer relationships. Our sales team plays a vital role in driving revenue, expanding market presence, and supporting long-term business success.
Position Overview
We are seeking a motivated and results-driven Assistant Sales Manager to support daily sales operations, lead the sales team, and assist in achieving revenue goals. The Assistant Sales Manager helps develop sales strategies, trains staff, maintains customer relationships, and supports the Sales Manager in driving overall sales performance.
The ideal candidate has strong leadership abilities, excellent communication skills, and experience working in a fast-paced sales environment.
Key Responsibilities
Sales Support & Revenue Growth
- Assist the Sales Manager in developing and implementing sales plans and strategies.
- Monitor sales performance and help team members meet or exceed targets.
- Identify opportunities for upselling, cross-selling, and new business development.
- Analyze sales data to determine market trends and customer needs.
Team Leadership & Training
- Support the hiring, training, and onboarding of new sales associates.
- Provide coaching, performance feedback, and real-time support to sales staff.
- Ensure staff follow company sales processes and customer service standards.
- Help create a positive and productive sales environment.
Customer Service & Relationship Management
- Build and maintain strong relationships with key customers.
- Resolve customer questions, concerns, or escalated issues in a timely manner.
- Ensure customer satisfaction and promote repeat business.
Operational & Administrative Duties
- Assist with sales reporting, forecasting, and performance tracking.
- Maintain accurate customer and sales records using CRM tools.
- Oversee inventory levels, pricing updates, and product availability (if applicable).
- Support merchandising, promotional activities, and in-store sales events.
Communication & Collaboration
- Coordinate with marketing, operations, and finance teams to support sales initiatives.
- Communicate sales goals, updates, and expectations to the team.
- Attend management meetings and contribute to business planning.
Compliance & Policy Adherence
- Ensure compliance with company policies, sales guidelines, and ethical sales practices.
- Monitor staff adherence to safety, security, and operational procedures.
Skills & Qualifications
- Strong leadership and team-building skills.
- Excellent communication, interpersonal, and customer service abilities.
- Proven sales experience with a track record of meeting targets.
- Strong analytical and problem-solving skills.
- Ability to motivate and guide sales teams.
- Proficiency with CRM software and Microsoft Office Suite.
- Ability to multitask and operate in a fast-paced environment.
Education & Experience Requirements
- High school diploma or GED required; associate’s or bachelor’s degree in Business, Marketing, or related field preferred.
- 2–4 years of sales experience, with at least 1 year in a supervisory or leadership role.
- Retail, corporate, or B2B sales experience is highly beneficial.
Eligibility to Work in the United States
Applicants must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.
Work Environment
- Office or retail environment depending on business type.
- Frequent interaction with customers, team members, and leadership.
- May require standing or walking for extended periods (retail settings).
- Some travel may be required for training, meetings, or customer visits.
Equal Opportunity Statement
[Your Company Name] is an Equal Opportunity Employer. We welcome applicants without regard to race, color, religion, national origin, age, disability, gender identity, sexual orientation, veteran status, or any other protected category.
Additional Information
- Responsibilities may vary depending on business size and industry.
- Bonus incentives or commissions may be available based on performance.
- Pre-employment background checks may be required.
- Reasonable accommodations may be offered to qualified individuals with disabilities.
How to Apply
Submit your resume and application to [Insert Application Email or Job Link].
TEMPLATE 2.
Location: [City, State]
Employment Type: Full-Time
About Us
[Your Company Name] is a customer-focused organization committed to strong sales performance and exceptional service. We are seeking a motivated Assistant Sales Manager to help lead our sales team and support daily operations.
Job Summary
The Assistant Sales Manager supports the Sales Manager in driving revenue, supervising sales staff, improving customer service, and ensuring sales goals are met. This role assists with training, performance monitoring, and maintaining strong customer relationships.
Key Responsibilities
- Support daily sales operations and help meet revenue targets
- Coach, train, and motivate sales team members
- Assist with hiring, onboarding, and performance evaluations
- Build and maintain customer relationships and handle escalated issues
- Monitor sales trends and prepare basic reports
- Coordinate with marketing and operations teams for promotions and sales initiatives
Qualifications
- 2+ years of sales experience; supervisory experience preferred
- Strong leadership, communication, and customer service skills
- Ability to analyze sales data and support decision-making
- Proficiency with CRM tools and Microsoft Office
- Ability to work in a fast-paced environment and meet deadlines
Eligibility to Work in the U.S.
Applicants must be legally authorized to work in the United States.
How to Apply
Submit your resume to [Insert Application Email or Job Link].
Assistant Sales Manager Resume Preparation
If you are seeking an assistant sales manager’s job and need to prepare a resume, the sample job description presented above highlights the functions of the position that are useful in making the work experience part of the resume.
So, if you have worked before as an assistant to a sales manager, or are still working as one, you can adopt the duties and responsibilities of the position given above to quickly create your resume’s job experience section.
Having the section in your resume tells employers you know exactly what is expected of you as an assistant sales manager and can work without or with little supervision.
Again, if you are preparing an assistant sales manager resume, then the above mentioned skills and qualities will be essential in completing the skills section of the resume.
Employers look out for the above skills, which are believed to help the individual excel on the job.
Therefore, having them in your resume indicates you will be able to provide excellent performance on the job.
Conclusion
Whether you are seeking a new job as an assistant sales manager or you are an employer looking to hire the best person for the role, you will need to have in-depth knowledge of what assistant sales managers do.
The details of the assistant sales manager functions and job description templates presented in this post will help you to prepare adequately for the role ahead of your employment as a job seeker, as well as to make an effective assistant sales manager job description for your new hire as an employer.
