Store Manager Job Description Example

By | August 23, 2023
Store manager job description, duties, tasks, and responsibilities
The store manager’s job covers the supervision of staff and ensuring profitability for the store.

Store Manager Job Description Example

What Does a Store Manager Do?

Store managers are in charge of the daily operations in a retail organization.

The store manager job description entails overseeing staff duties, merchandising, and sales to ensure maximum profitability and efficiency.

Store managers develop and implement sales/profit plans which align with available budget.

They regulate expenditure, inventory levels, labor and cost of goods in order to ensure maximum profit for a store.

They also plan and prepare annual budgets required to achieve a set objective.

Store managers are responsible for the hiring, orienting, and training of employees.

They mentor and motivate staff to put in their best effort in order to achieve sales goals and attain a high level of efficiency.

Usually, store managers oversee the activities of the customer service unit of a store to ensure compliance with set standards of customer service.

They establish and implement effective security protocol to minimize risk of pilferage and ensure general safety.

They also delegate and assign tasks to store personnel according to their capability and expertise.

As part of their work description, store managers oversee the merchandising of goods in a store to ensure they are displayed in a manner that best appeals to customers.

They maintain a clean, lit, and well ventilated store environment that encourages customer patronage.

They also ensure the store signage is well positioned and provides clear directions to store location.

In fulfilling their role, store managers establish communication channels to obtain client feedback as well as provide response to client inquiries.

They liaise with assistant store managers to manage profit/loss and compile daily sales records.

They also present regular reports of store operations and profits to the general store manager.

Store managers often carry out assessment of personnel performance to identify the need for training.

They also ensure adherence to all set safety initiatives in order to avoid workplace incident.

The store manager job requires a Bachelor’s degree in business administration, marketing, accounting, or other similar disciplines.

Some of the qualities needed to excel in this role include organizational, leadership, and communication skills.

Store Manager Job Description Example/Template

Store managers perform various duties, tasks, and responsibilities. Below is an example of the kind of job description usually handed to them by most employers to carry out:

  • Establish and implement business strategies required to achieve sales targets and maximize profits
  • Address and resolve client enquiries and complaints to ensure a satisfied customer base
  • Oversee the interviewing, recruiting and training of store personnel
  • Monitor and regulate inventory levels to ensure availability of necessary stock
  • Schedule expenditures and prepare annual budget required to achieve set financial objectives
  • Develop and establish positive work relationship with customers in order to understand and meet their requirements
  • Ensure a clean and ambient store environment in order to encourage customer patronage
  • Maintain the overall image of a store by establishing an effective customer service unit
  • Implement necessary security measures and systems to ensure the safety of goods
  • Comply with all government and legal laws on business and trade
  • Organize training programs for store personnel to update their job knowledge and enhance their skills
  • Oversee the planning and execution of sales promotion for new products
  • Set and enforce safe work practices to minimize risk of workplace injury
  • Prepare and present periodic financial reports to the general store manager or superior
  • Participates in educational programs and workshops to improve on existing job knowledge and expand personal network.

Requirements – Skills, Abilities, and Knowledge – for Store Manager Job

Are you seeking a manager position in a store? If you are, then the following are the typical requirements most employers will want you to satisfy to be given the job:

  • Education and Training: To become a store manager, you require a Bachelor’s degree in business administration, marketing, accounting, or in other related business disciplines. Experience in sales and customer service is also required for a store manager job position
  • Organizational Skills: Store managers are able to coordinate the affairs of a retail outlet to ensure smooth operations
  • Leadership Skill: They are well versed in managing the operations of store personnel in order to maximize profits
  • Communication Skill: They are adept at interacting with clients to identify and meet their requirements
  • Some recruiters may want you to pass one or two job tests, including leadership test for them to be sure you have the right skills for the job. See different job assessment tests you may be required to take and how to excel in them.


This post provides in-depth information about what store managers do. If you are looking to work in a store as a manager some day, this post helps you to know the kind of tasks you may be assigned, and the skills you need to develop.

The sample job description that is also given in this post is helpful to recruiters as a template to be used in making an effective work description for hiring new store managers and assigning responsibilities to them.

Did you learn something useful about what store managers do from this post? Please, let’s know what you think about this article by leaving a comment in the box below. And if you are a manager at a store, we will also like you to share your work activities with other readers.