Marketing Assistant Job Description, Key Duties and Responsibilities

By | September 7, 2023
Marketing Assistant Job Description
Marketing assistants perform various duties, including clerical and office tasks.

This post presents detailed information on the marketing assistant job description, including the key duties, tasks, and responsibilities they typically perform.

It also highlights the major requirements that employers/recruiters may ask you to fulfill to be hired for the marketing assistant role.

What Does a Marketing Assistant Do?

A marketing assistant is responsible for performing clerical and office tasks.

The marketing assistant job description entails filling in forms, greeting clients, and attending to customers’ inquiries.

It also involves maintaining records, logging and keeping clients’ files updated.

In addition to the above tasks, the marketing assistant is also expected to do some marketing work for the company, such as post literature or comparative articles in newspapers or magazines.

They conduct surveys on clients’ comments about products or services for future improvement.

It is the duty of the marketing assistant to contact prospective clients and organize trade shows.

They keep up to date with current market information pertaining to their area of expertise and maintain year-end business performance statistics.

It is also their responsibility to monitor the business progress of the company and inform others of any possible problems that should be resolved immediately.

They are also expected to keep up to date with current trends in the field, to learn about new products and methods for acquiring customers or prospective clients, etc.

The marketing assistant job description also involves keeping up to date with current products and services offered by competitors or potential competitors, as well as keeping up to date with market trends in an area of expertise.

Marketing assistants determine whether business opportunities exist that would be in line with the objectives of the firm they are working with, and are able to use the skills they have been assigned in achieving sales goals at such time.

They keep track of all business development plans and budgets, work on sales projections, and manage client accounts.

It is also their responsibility to ensure that the firm is operating within the budget and advertising objectives.

The marketing assistant makes decisions which can impact the company’s marketing efforts as far as effective advertising techniques and media buys are concern.

They are expected to help in the formulation of sales strategies, marketing plans, proposals, and the like.

Marketing Assistant Job Description Sample/Example/Template

The marketing assistant job description consists of the following duties, tasks, and responsibilities:

  • Performs clerical and office tasks as may be assigned, e.g. filing, photocopying, and answering the phone calls and emails
  • Greets clients and attends to customers’ inquiries or requests accurately and quickly; customers may include the general public, patrons of the company’s institutions, such as clients using the firm’s various outlets for services like hospitals, clinics, and schools
  • Maintains client database and records client’s preferences and other information for future recommendations
  • Follows up on customers’ complaints and offers suggestions to improve the service of the company
  • Keeps abreast with new product launches, offering products that clients want
  • Maintains contact with clients to provide information about products and services of the company so as to boost repeat customers
  • Takes pictures or video during company events, like seminars or conferences and use in marketing campaigns, like social media posts or YouTube videos (if possible)
  • Administers company-wide in-store promotions, exhibits, display and tradeshow displays at the customer’s request
  • Participates in training of new employees and conducts orientation programs for them
  • Ensures product samples and promotional materials are presented to customers as requested by them
  • Obtains customer feedback and suggestions about products or services of the company
  • Preps and sets up trade shows and exhibits for incoming customers, including conducting setup activities such as unloading merchandise from vehicles, setting up stalls and setting up display material like banners or displays before trade show starts.

Marketing Assistant Job Description for Resume

If you have worked before as a marketing assistant or are presently working in that role and need to make a new resume or CV, then you can craft an effective Professional Experience for your resume by using the marketing assistant job description template provided above.

You can express the duties and responsibilities you have performed or are presently performing as a marketing assistant in your resume’s Professional Experience by utilizing the ones in the sample marketing assistant job description above.

This will show to the recruiter/employer that you have been successful performing the marketing assistant role, which can greatly boost your chances of being hired, especially if the new job that you are seeking requires someone with some marketing assistant work experience.

Marketing Assistant Requirements: Skills, Knowledge, and Abilities for Career Success

Here are important requirements you may be expected to fulfill to be hired for the marketing assistant position:

  • Graduate of any four-year course
  • Skill in Microsoft Office applications, including Word, Excel and PowerPoint
  • Knowledge of Adobe or other graphic design software is an added advantage
  • Possess knowledge of current market trends, marketing strategies, and techniques
  • Ability to work under pressure in a fast paced setting and still meet tight deadlines without making mistakes
  • Good interpersonal and communication skills, both verbal and in writing
  • Knowledge of how to use social media for marketing campaigns
  • Basic knowledge of sales and marketing
  • Ability to understand customer’s needs and suggest appropriate solutions, like suggesting products based on customers’ needs
  • Experience in customer service or sales
  • Must be computer literate and have knowledge of the use of social media website like Facebook, Instagram, Twitter, and LinkedIn
  • Must have a valid driver’s license
  • Ability to work in team
  • Knowledge of how to organize and set up trade shows, product launches and exhibit making activities under tight deadlines
  • Knowledge of how to organize and handle the marketing campaigns, such as social media posts and other online campaigns
  • Must possess excellent oral and written communication skills, both in writing and interacting with customers
  • Must be able to work weekends, evenings or nights altogether for about eight hours a day or more occasionally.

Marketing Assistant Salary

According to Glassdoor, the national average compensation for a marketing assistant in the United States is $43,817 per year.


This post is helpful to individuals interested in the marketing assistant career. They will be able to learn all they need to know about what the marketing assistant does, and so be able to make a good decision about going for the career or not.

It is also beneficial to recruiters/employers in making a detailed job description for the marketing assistant role in their companies, for use in hiring for the position.