Market Research Assistant Job Description, Key Duties and Responsibilities

By | September 13, 2023
Market Research Assistant Job Description
Market research assistants review project ensure completeness and accuracy of information.

This post provides detailed information on the market research assistant job description, including the key duties, tasks, and responsibilities they commonly perform.

It also highlights the major requirements you may be expected to fulfill to be hired for the market research assistant role by most employments/recruiters.

What Does a Research Assistant Do?

A market research assistant is part of the team responsible for selecting those recruited to take part in a company’s marketing survey based on defined criteria or project objectives.

The market research assistant job description involves contacting potential survey participants and introducing and explaining the survey’s study objectives and protocol to them, to get them to be part of it.

It also entails arranging interviews and developing interview schedules.

Research assistants ensure completeness and accuracy of information by reviewing project deliverables.

They are also responsible for following up with survey participants to clarify data collected or resolve problems and assist in coding of open-ended survey responses.

The duties that market research assistants perform also involve monitoring and forecasting marketing and sales trends and developing surveys and tabulating results.

They also entail devising and evaluating effective methods of collating data, including questionnaires, surveys, and opinion polls.

It is also their responsibility to measure how impactful marketing programs and strategies are, as well as compile data on market conditions, competitors, and consumers.

The market research assistant work description also entails preparing reports of what was discovered on surveys, applying relevant software tools in generating graphs and charts to effectively illustrate data.

It may also involve working with research analysts, monitoring company’s stocks and following industry news.

Keeping tab on price and volume action and looking for earnings trends is also a part of the research assistant’s duties.  

They may also be charged with writing articles and reports on stocks and posting them to websites.  

Market Research Assistant Job Description Sample/Example/Template

The market research assistant job description consists of the following duties, tasks, and responsibilities:

  • Keeps files organized, on time and accurately
  • Provides guidance to staff at the facility’s marketing firm in advance of the research
  • Handles requests for information from clients and prospects, double-checking accuracy and completeness in advance of release to the client
  • Reviews communications documents, such as contracts, forms and briefs with clients’ representatives to ensure accuracy and completeness, and that applicable deadlines are met
  • Completes or assists in completing administrative tasks as requested or directed by supervisor or consultant partner
  • Provides technical advice by phone or correspondence relating to issues relating to advertising or research techniques with clients, prospects, project teams, and third parties
  • Provides information and explanation and advice not only on advertising or research techniques but also on related subjects, as requested
  • Maintains database of client contacts, including name, address, phone number, company name and email address
  • Manages database of client contacts
  • Informs clients about services provided by the facility as requested
  • Prepares and/or participates in meetings with clients to discuss vulnerabilities in their target markets (research topics)
  • Prepares reports dealing with findings resulting from research projects or reviews of coverage trends or performance in media outlets (including print, radio, TV and online)
  • Prepares presentations and material for conferences, seminars, workshops and other related events, whether conducted in-house or by third parties
  • Monitors client operations to ensure compliance with clients’ production requirements for relevant media outlets
  • Analyzes daily newspaper circulation figures of selected clients
  • Analyzes daily television ratings/ratings figures for programs shown by selected clients.

Market Research Assistant Job Description for Resume

If you have worked before as a market research assistant or are presently working in that role and are making a new resume or CV, then you can apply the sample job description template provided above in making a compelling Professional Experience section.

You can express the duties and responsibilities that you have performed or are currently performing as a market research assistant in your resume’s Professional Experience by utilizing the ones in the above sample market research assistant job description.

This will show to the recruiter/employer that you have been effective working as a market research assistant, which can greatly boost your chances of being hired, especially if the new job that you are seeking requires someone with some market research assistant work experience.

Market Research Assistant Requirements: Skills, Abilities, and Knowledge for Career Success

Here are major requirements you may be expected to fulfill to be hired for the market research assistant role:

  • A Bachelor’s degree in business, economics, statistics, mathematics or other relevant field, and a background in research equipment and practices
  • Working knowledge of quantitative research methods to survey target market segments
  • Experience with computer database systems for entering information and for calculating formulas is preferred and training on spreadsheet software is also helpful
  • Previous supervisory experience may be required as well
  • Knowledge of marketing and statistical analysis software, including SPSS, Crystal Reports and similar systems
  • Several years of experience in market analysis or research
  • Knowledge of relevant international and national television rating systems for broadcasting stations
  • Excellent written and oral communication skills and previous experience with public speaking at group functions, such as presentations
  • Knowledge of advertising techniques and media buying methods.

Market Research Assistant Salary

According to Glassdoor, the national average compensation for a research assistant in the United States is $39,501 per year.


A market research assistant is important to the marketing or research departments, or any department of a company.

They work with clients and prospects, and manage the company’s own contacts. They also help in managing data.

They are responsible for monitoring TV and media ratings, analyzing audience trends and selecting research topics.

A research assistant should know how to use specific software programs that can help in their job functions, as well as have knowledge of statistical analysis so as to monitor performances in different media outlets such as TV and newspaper.

This post is useful to individuals interested in the market research assistant career. They will be able to learn all they need to know about the duties and responsibilities of a market research assistant and so be able to decide if it’s the right career for them.

It is also useful to recruiters/employers in making an effective job description for the market research assistant position in their companies, for use in hiring competent people for the job.