This post provides detailed information on the hotel sales executive job description, including the key duties, tasks, and responsibilities they commonly perform, as well as templates employers can use.
It also highlights the major requirements that you may be expected to fulfill to be hired for the hotel sales executive role by most employers.
What Does a Hotel Sales Executive Do?
Hotel sales executives generally oversee activities that attract client patronage and maximum profit for hotels.
The hotel sales executive job description entails selling of hotel services to customers to generate revenue for the management.
In performing their duties, hotel sales executives make lists of potential clients or groups and conduct survey to discover customers actively seeking hotel services.
They usually place calls or arrange meetings with potential clients to identify their requirements and needs.
They prepare and present sales proposals to prospective clients, highlighting their hotel service features and qualities.
Their role also involves providing customers with a list of available services and their accompanying prices; they may offer discounts when necessary.
Sales executives at hotels are also responsible for addressing customer doubts to convince them to subscribe to their service.
They assist clients in selecting the most appropriate service that meets their specification.
Their work description also involves overseeing the booking and reservation of space in a hotel and collaborating with other hotel staff to ensure clients have a good stay/event at the hotel.
As part of their duties, hotel sales executives monitor the customer service quality of hotels to ensure clients are tended appropriately.
They conduct price negotiations with customers on behalf of the management to strike a favorable bargain.
In fulfilling their role, hotel sales executives process and facilitate requests for customized services such as room redecoration and equipment switch.
They coordinate and organize the details of an event, such as the seating arrangement, catering, lodging, and security.
They are also responsible for resolving and quelling any misunderstanding or contention within hotel premises.
Hotel sales executives as part of their tasks maintain contact with clients in order to obtain feedback, and discuss opportunities for future business deal.
They conduct assessment of sales performance to make necessary adjustments for boosting patronage.
They also set annual budgets and implement strategies effective for achieving set targets.
To work as a hotel sales executive, you will need to have a Bachelor’s degree in finance, economics, or accounting, or other business related field.
To be effective on this job, some of the qualities you require include communication, leadership, and organizational skills.
Hotel Sales Executive Job Description Example/Template
The hotel sales executive’s role is important to the success of any hotel establishment.
The job description below gives a list of the typical duties, tasks, and responsibilities to expect to be assigned by most hirers if you are seeking the position:
- Make lists of potential clients and conduct surveys to identify customers actively seeking a hotel
- Contact customers via calls or arranged meetings to discover their needs and requirements
- Prepare and present sales proposal to potential clients, highlighting the best features and qualities of the hotel
- Provide customers with a list of available services and their accompanying prices and offer discounts when necessary
- Assist clients in selecting the most appropriate service that best meet their specifications and needs
- Oversee the booking and reservation of space in a hotel to ensure availability and proper arrangement
- Collaborate with other hotel staff to ensure clients have a good time
- Monitor the customer service quality of the hotel to ensure customers are tended to appropriately
- Conduct price negotiations with customers on behalf of the hotel management to reach a favorable bargain for both parties
- Process and facilitate requests for customized services such as room redecoration, equipment, and switch
- Coordinate and organize the details of an event such as catering, lodging, seating, and security
- Resolve and quell misunderstandings within a hotel premises
- Maintain contact with clients to obtain feedback and to discuss opportunities for future business deals
- Set annual budgets and implement strategies effective for achieving set targets
- Conduct assessment of sales performance to make necessary adjustments to increase patronage.
Requirements – Skills, Abilities, and Knowledge – for Hotel Sales Executive Job
If you are aspiring to work as a hotel sales executive, the following are the common requirements, including skills, abilities, and qualifications that most employers will expect you to meet to be able to access the job:
- Education and Training: To become a hotel sales executive, you will be required to have a Bachelor’s degree in a business related discipline such as accounting, economics, and finance. Having a specialization in hospitality management is also vital for the hotel sales executive job position
- Communication Skill: Hotel sales executives are well versed in interacting with potential clients and regular customers to identify their needs
- Leadership Skills: Hotel sales executives are expected to have leadership skills to be able to coordinate and supervise the activities of some hotel staff to ensure delivery of optimum services
- Organizational Skills: They should be skilled in organizing events and coordinating hotel operations to ensure customer needs are met
- Pre-employment tests: To prove that you possess the desired qualities for this job, you may be required to take certain pre-employment assessment tests.
Hotel Sales Executive Job Description Templates
Here are hotel sales executive job description templates employers can simply edit and use in their job postings to attract the best talents to their companies:
TEMPLATE 1.
Position Title: Hotel Sales Executive
Reports To: Director of Sales / Sales Manager / General Manager
Location: [Hotel Location]
Employment Type: Full-Time
Company Overview
[Your Hotel Name] is a premier hospitality destination offering exceptional accommodations, outstanding service, and memorable guest experiences. We serve business travelers, leisure guests, groups, and event planners seeking high-quality hospitality solutions. Our mission is to deliver superior service, exceed guest expectations, and drive sustainable revenue growth through strong customer relationships.
Position Overview
We are seeking a motivated, results-driven Hotel Sales Executive to generate revenue through room sales, corporate accounts, group bookings, and event leads. The Sales Executive will identify new business opportunities, nurture existing accounts, promote hotel services, and support overall sales strategies to increase occupancy and maximize hotel profitability.
The ideal candidate is a strong communicator with excellent negotiation skills, hospitality knowledge, and a passion for building client relationships.
Key Responsibilities
Sales & Revenue Generation
- Identify, research, and pursue new business opportunities across corporate, group, travel agency, government, and event markets.
- Generate sales leads through networking, cold calling, prospecting, trade shows, digital outreach, and in-person visits.
- Achieve or exceed monthly and annual sales targets set by hotel leadership.
Client Relationship Management
- Build and maintain strong relationships with existing and potential clients.
- Conduct client visits, hotel site tours, and presentations to promote hotel facilities and services.
- Address client needs, respond to inquiries, and provide tailored proposals to close sales.
Contracting & Negotiation
- Prepare sales proposals, quotations, and contracts for group bookings, corporate rates, and event reservations.
- Negotiate pricing, packages, and service agreements in line with hotel policies and profitability goals.
- Ensure contracts are accurate, complete, and compliant with company guidelines.
Coordination & Internal Collaboration
- Work closely with the front office, reservations, banquet, and operations teams to ensure seamless service delivery for clients.
- Coordinate details for group arrivals, corporate stays, special events, and VIP clients.
- Communicate client requirements, requests, and event details to hotel departments.
Sales Reporting & Documentation
- Maintain accurate records of sales activities, leads, meetings, calls, and bookings in the CRM system.
- Prepare weekly and monthly sales reports for management review.
- Track market trends, competitor activity, and customer feedback to support strategic planning.
Marketing & Promotion
- Assist in developing promotional materials, packages, and marketing campaigns.
- Represent the hotel at networking events, industry functions, tourism fairs, and online platforms.
- Participate in hotel promotions, sales blitzes, and community outreach events.
Customer Service
- Provide exceptional guest service by ensuring client satisfaction throughout the sales and booking process.
- Resolve issues quickly and professionally when challenges arise.
- Maintain a positive image of the hotel in the marketplace.
Skills & Qualifications
- Proven experience in hotel sales, hospitality sales, or business development.
- Strong communication, negotiation, and relationship-building skills.
- Ability to work independently while managing multiple accounts and deadlines.
- Knowledge of hotel operations, sales techniques, and hospitality industry trends.
- Proficiency in Microsoft Office and CRM software; experience with hotel systems (Opera, Delphi, etc.) is a plus.
- Excellent presentation and interpersonal skills.
- Goal-oriented, self-motivated, and comfortable working in a competitive sales environment.
Education & Experience Requirements
- Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
- 2–4 years of experience in hotel sales or hospitality-related sales roles.
- Experience in luxury hotels, corporate sales, group sales, or event sales is an advantage.
Eligibility to Work in the United States
Applicants must be legally authorized to work in the United States without the need for employer-sponsored work authorization now or in the future.
Work Environment
- Office environment within the hotel, with frequent client visits and occasional off-site travel.
- May require evening, weekend, or holiday work for events or client-related activities.
- Fast-paced environment with deadlines and performance targets.
Equal Opportunity Statement
[Your Hotel Name] is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, gender identity, national origin, disability, age, veteran status, sexual orientation, or any protected category.
Additional Information
- This job description outlines key responsibilities but may include additional tasks as needed.
- Responsibilities may differ based on hotel size, category, or market segment.
- Reasonable accommodations may be provided for qualified individuals with disabilities.
- Pre-employment background checks may be required.
How to Apply
Submit your resume and cover letter to [Insert Application Email or Job Link].
TEMPLATE 2.
Location: [City, State]
Employment Type: Full-Time
About Us
[Your Hotel Name] is a leading hospitality provider offering exceptional accommodations and guest experiences. We are seeking a results-driven Hotel Sales Executive to help grow our corporate, group, and event business.
Job Summary
The Hotel Sales Executive is responsible for generating new business, managing client relationships, negotiating contracts, and promoting hotel services to increase occupancy and revenue. This role actively engages with clients, conducts sales presentations, and works with hotel teams to ensure excellent service delivery.
Key Responsibilities
- Identify and pursue new business opportunities across corporate, group, and travel segments
- Build and maintain strong client relationships
- Conduct sales calls, site visits, and presentations
- Prepare proposals, contracts, and pricing packages
- Coordinate details of group bookings and events with internal departments
- Track sales activities and maintain CRM records
- Meet or exceed sales targets set by management
Qualifications
- Experience in hotel sales or hospitality business development
- Strong communication, negotiation, and relationship-building skills
- Ability to manage multiple accounts and prioritize tasks
- Proficiency with CRM tools and Microsoft Office; hotel systems a plus
- Bachelor’s degree in Hospitality, Business, or related field preferred
Eligibility to Work in the U.S.
Applicants must be legally authorized to work in the United States.
How to Apply
Send your resume to [Insert Email or Application Link].
Hotel Sales Executive Resume Preparation
To make a resume for the job of a hotel sales executive, it is important to include a section in your resume that highlights experiences you have had working in the role.
This will help make the resume stronger as employers can see you have the necessary experience to do the job with little or no supervision.
To help you create the work experience section for your hotel sales executive resume is the sample job description for the position provided above.
The functions of the role that are highlighted in the work description are the typical duties and responsibilities of the position that you would have actually carried out working as a sales executive in a hotel.
Hotel Sales Executive Skills for Resume
To ensure your hotel sales executive resume is as strong as possible, you will also need to include the skills section where you show prospective employers the qualities you have that will make you exceptional on the job.
To make this section more appealing to employers, you may use the above qualities, but make sure you actually have them before highlighting them in your resume.
Since those are the qualities employers normally look out for when hiring new sales executives for hotels, seeing them in your resume will make it more attractive to them.
Conclusion
Are you thinking of working in a hotel as a sales executive? If so, the job description for the role provided in this post shows you the major duties and responsibilities to expect to perform if hired.
Also, if you are a recruiting manager for a hotel looking to hire a sales executive, the job description templates provided in this post can be useful in designing a work description for new staff.
