To pass a marketing manager job interview and be hired, it is smart to practice adequately with commonly asked questions before going for the interview.
This post presents exhaustive list of questions you will likely find in a marketing manager interview to enable you to prepare effectively for your upcoming interview.
What do Interviewers look for in a Marketing Manager?
Interviewers look for marketing managers that are able to show they not only know the marketing strategies the company is considering, but also how they’re going to implement them.
10 Most Common Marketing Manager Interview Questions
Here are some of the most common interview questions for the marketing manager position that you can apply in your preparation for the interview (suggested answers are also provided):
- What is your greatest strength?
I have a talent for connecting with others and building rapport. I’m also a very creative person so I’m always able to think of new ideas.
2. How does this position compare with others you’ve applied for?
I haven’t applied for any other marketing manager positions but the company itself seems like it has great potential.
Your culture aligns closely with my values, which makes me feel like I’m on the job already; here would be an enjoyable place to work!
3. How do you feel about taking a position that is entry-level for someone with your resume?
I’m willing to take on any role if it helps the team achieve its goals. It might be challenging early on, but I’d love a chance to prove myself.
4. How will you check if this job is the right fit for you after 3 months? What if it’s not?
I’ll have a clear idea of whether or not this job fits me by the end of the first month. If I feel like it’s not a good fit, I’ll trust my gut and move on.
5. What qualities would you like to see in a manager (your boss)?
I’m serious and can handle being treated like an adult. My boss shouldn’t micromanage or be overly strict and condescending.
6. How do you think the person interviewing you would describe your job?
They would probably describe my job as a marketing manager as being responsible for managing the entire marketing department. I will also be a part of other departments because I need to work with other people in order to achieve my goals.
7. What is your greatest failure?
I don’t really like the term “failure” since it makes it sound like it’s the end of the world. I think my greatest failure would be not being able to finish a magazine article I was working on.
It got cut short because we had published so many articles in a row and were running out of things to write about. Although this didn’t go how I wanted, it was a great learning experience and taught me about time management, organization and my writing skills.
8. What is your greatest success?
I have had many great successes but the most memorable one was being able to join the National Spelling Bee. I got to watch my niece spell her name correctly and win a blue ribbon in her first attempt.
Although this experience was completely surreal, it made me realize how much I love to be around kids.
9. How do you handle rejection?
After I received the rejection letter, I remember feeling confused because it’s not often that jobs reject you like that.
I tried communicating with them to see if I would have another chance but it didn’t work, so I had to move on to the next company.
10. Why do you want this job?
I know that I have all the qualities needed to do this job and will be able to perform at a high level.
My personality and passion for working with children is what inspired me to apply for this position because it will allow me to help children reach their full potential while learning new skills as well.
More Sample Interview Questions for Marketing Manager
Here are addition samples of commonly asked marketing manager interview questions to enhance your preparation for the interview:
Sample Behavioral Interview Questions for Marketing Manager Position
1. What do you feel is the single most important skill for a marketing manager?
2. Walk me through a major marketing campaign that you have executed.
3. How do you measure success in your role?
4. What would be an example of a big idea for this product/service that we might not have thought of before?
5. How would you prioritize your work to show more immediate results?
Sample Case Interview Questions for Marketing Manager Position
1. What marketing campaign gave you the most satisfaction?
2. How do you think a marketing plan should be written?
3. What is the difference between a marketing plan and a business strategy?
4. Give an example of customer orientation in your company, what planning do you have for those customers, and what data do those plans take into account?
5. How would you test an advertising campaign before launching it to see if there was any validity to it to avoid wasting time and money on something that won’t work?”
Sample Competency Based Interview Questions for Marketing Manager Position
1. What do you think marketing is?
2. Tell me about a time when you had to persuade someone and what were the steps that you took?
3. What are 3 marketing channels that we use for products and services at our company?
4. How would you describe your work style? (Quantitative, qualitative, analytical, hands on, etc.)
5. Explain one of your projects from the last year. Describe both what it was and how it went.
Sample Problem-solving Interview Questions for Marketing Manager Position
1. What is the biggest challenge facing your organization today?
2. What is the best way to solve problems?
3. What is the worst thing that could happen in your industry?
4. What is the most difficult problem you’ve ever faced?
5. If you were sure you would not fail, what would you do?
Sample Situational Interview Questions for Marketing Manager Position
1. What would be the most effective way to market your product or service?
2. What is a good sales pitch?
3. What is an elevator speech?
4. What is persuasive communication?
5. What is customer experience?
Sample Communication Skills Interview Questions for Marketing Manager Position
- What is your favorite color?
- What is something that makes you angry?
- What is one aspect of your personality that you would like to improve?
- What is a skill you wish you had more of?
- What is one accomplishment you are really proud of?
Sample Interpersonal Skills Interview Questions for Marketing Manager Position
- What skills are needed for a job as a marketing manager?
- What qualities make a person successful in this role?
- What are some things you like about your current position?
- What are some things you dislike about your current position?
- What are some things you look forward to doing in the future?
Sample Company Culture Interview Questions for Marketing Manager Position
1. Why did you choose this career path?
2. What is the best thing about your job that you like?
3. What do you dislike about working here?
4. What has been your most notable accomplishment thus far?
5. What advice can you give us about our culture?
Sample Technical Questions for Marketing Manager Position
- Is an MBA important for this position?
- What is a good salary range for a marketing manager?
- What are some common mistakes that new marketers make?
- What is your favorite social media platform?
- What is one thing you wish you knew when you started out as a marketer?
Sample Leadership Interview Questions for Marketing Manager Position
1. How would you define leadership?
2. Who has been the greatest leader you’ve worked under?
3. What advice can you give me about leading people?
4. What kind of person do you look for in a team member?
5. What is the most challenging aspect of your current job?
Sample Management Interview Questions for Marketing Manager Position
1. What is your management style?
2. What are three things you have learned over the years?
3. What is the most rewarding part of your job and how is it so?
4. What is one thing you will never compromise on?
5. What is the single most important quality required for success in your field?
Marketing Manager Interview Success Tips
Here are some useful tips to enable you easily pass a marketing manager interview:
1. Know your company inside and out.
2. Be prepared with examples from your own work.
3. Prepare answers to questions that may come up.
4. Practice answering interview questions.
5. Dress appropriately.
6. Always smile.
If you have been scheduled for a marketing manager job interview, you really need to prepare well and practice with commonly asked questions to stay top of the competition and get hired.
This post has provided helpful samples of marketing manager interview questions that you can use to effectively prepare for your interview.