Digital Marketing Graphic Designer Job Description, Key Duties and Responsibilities

This post provides detailed information on the job description of a digital marketing graphic designer, including the key duties, tasks, and responsibilities they commonly perform.

It also presents the major requirements that you may be expected to fulfill to be hired as a graphic designer focused on digital marketing projects.

(You will be able to download the digital marketing graphic designer job description template in pdf below.)

What Does a Digital Marketing Graphic Designer Do?

A digital marketing graphic designer refers to an individual whose profession is to integrate his or her technical skills to create, develop, and produce digital graphics for computer and electronic games, websites, movie special effects, and brochures or fliers.

He or she is responsible for designing posters, advertisements, packages, and other printed materials, as well as visuals for information, and graphics for newspaper and magazines, and also conceptualize all the proper ways, channels, and strategies to meet or attain marketing objectives for several organizations or clients.

In other words, a digital marketing graphic designer is saddled with the responsibility of creating designs, as well as animations that are usually in digital formats, which may include television shows, movies, and electronic billboards, and also developing ideas that are used on websites or in printed magazines, brochures, and advertisements for clients, brands, and organizations.

One of the most important demands that a digital marketing graphic designer is expected to satisfy includes conceptualizing art and print for digital designs, which may involve producing digital animation for a variety of projects, such as websites, online magazines, advertisement materials, and videos.

He or she is usually also responsible for creating templates and mock-ups that will be reviewed by artists and the management before the submission of the finished product.

Another important duty of a digital marketing graphic designer besides coming up with digital designs for new orders is to improve existing designs by providing suggestions and recommendations, providing updated images and implementing approved changes as required by the organization or client.

A digital marketing graphic designer is also saddled with the responsibility of conducting usability tests on animated projects and making corrections and improvements if any flaws or issues are spotted.

Graphic designers who specialize in digital marketing must also be able to create graphics that directly reflect or represent the ideas that a client or a brand wants to be portrayed, and also assist organizations in the marketing of products or generating interest through the design he or she creates.

To become a digital marketing graphic designer and be successful on the job, individuals need to have certain skills and qualities, including good organizational skills, excellent time management skills, strong interpersonal and teamwork skills, well-developed oral and written communication skills, a detail-oriented mind, analytical skills, and proficiency and familiarity with relevant computer software and graphic design tools.

In terms of academic qualifications needed to work as a graphic designer in the digital marketing space, candidates need to possess at least a Bachelor’s degree in Graphic Design, Computer Animation, or Web Design, or in a related discipline.

Having several years of working professionally as a digital marketing graphic designer is helpful in securing the role with most employers.

Digital Marketing Graphic Designer Job Description Example/Sample/Template

The digital marketing graphic designer job description usually consists of the following duties, tasks, and responsibilities:

• Meeting directly with clients to discuss and negotiate project requirements and specifications.
• Overseeing and managing the planning, development, and execution of digital programs and campaigns, which may include online advertising, website strategy, and design.
• Managing the social media accounts of the organization or brand.
• Keeping up-to-date with the latest graphic design development and trends.
• Disseminating his or her duties with the use of appropriate and relevant computer tools and software.
• Submitting suggestions, recommendations, and reports to the head of the marketing department and the management.

Download digital marketing graphic designer job description template (pdf)

Digital Marketing Graphic Designer Job Description for Resume

If you are making a new resume or CV as someone who has worked before or presently working as a graphic designer in the digital marketing field, you can craft a compelling Professional Experience by utilizing the above sample digital marketing graphic designer job description.

You can apply the digital marketing graphic designer duties and responsibilities provided in the above job description example in highlighting what you did or currently doing as a digital marketing graphic designer in your resume’s Professional Experience.

This will show to recruiters/employers that you have been an effective digital marketing graphic designer and can greatly enhance your resume and boost your chances of getting the new job that you are applying for, especially if it requires individuals with working experience as a graphic designer involved in digital marketing.

Digital Marketing Graphic Designer Requirements: Knowledge, Skills, and Abilities for Career Success

Some of the essential skills and qualifications that are required to work as a graphic designer in the digital marketing field and be successful in the career include:

• Well-developed oral and written communication skills, since a digital marketing graphic designer is required to confer with clients to discuss project specifications and requirements.
• Excellent interpersonal skills, which enable him or her to liaise work cooperatively with team members and the marketing department.
• Good time management and multitasking skills, since a digital marketing graphic designer must work on multiple projects and complete them within given deadlines.
• Familiarity with relevant computer tools and software.
• Computer proficiency and adequate web design skills.
• Several years of professional experience in graphic design focusing on digital marketing.
• At least a Bachelor’s degree in Graphic Design, Computer Animation, or Web Design, or in a related discipline.

Conclusion

A digital marketing graphic designer plays a vital role in any organization as he or she helps to devise means to convey products, concepts, or ideas to a target audience, while also paying attention to generating revenue.

This post is helpful to individuals desiring a career in graphic design and specializing in digital marketing.

They will be able to improve their knowledge of the duties and responsibilities of a digital marketing graphic designer and so can decide if that’s the career they want to go for.

It is also useful to recruiters/employers in making effective job description for use in hiring competent people for the digital marketing graphic designer role in their organizations.