Ulta Beauty Advisor Job Description, Key Duties and Responsibilities

This post provides detailed information on the Ulta Beauty advisor job description, including the key duties, tasks, and responsibilities they commonly perform, as well as templates employers and hiring managers can use.

It also highlights the major requirements you may be expected to fulfill to be hired for the advisor role at Ulta Beauty.

What Does an Ulta Beauty Advisor Do?

Ulta Beauty advisors are responsible for helping shoppers find the right beauty products while delivering a welcoming, informative in-store experience.

The role covers application of sales, customer service, and beauty expertise across makeup, skincare, haircare, and fragrance.

The Ulta Beauty advisor job description entails greeting customers and creating a welcoming, inclusive shopping environment, asking questions to understand beauty needs, preferences, and concerns, and providing one-on-one consultations for makeup, skincare, haircare, and fragrance.

It also involves resolving customer questions, concerns, or issues professionally.

They recommend products based on skin type, hair texture, tone, and lifestyle, explain product benefits, ingredients, and proper usage, demonstrate makeup and skincare products when appropriate, and stay updated on beauty trends, brand launches, and new products.

It is also their responsibility to promote Ulta Beauty loyalty programs, promotions, and credit offerings, upsell and cross-sell complementary products to increase basket size, and support individual and store sales goals.

Encouraging repeat visits through personalized service is also one of the major duties they perform.

The Ulta Beauty advisor role also involve processing purchases, returns, exchanges, and gift cards, and maintaining accuracy when handling cash, cards, and digital payments.

It also entails stocking shelves and replenishing beauty products, maintaining clean, organized, and visually appealing displays, ensuring testers and sampling areas are hygienic and presentable, as well as following planograms and visual merchandising guidelines.

They perform inventory and loss prevention duties by assisting with inventory counts and stock checks, monitoring sales floor for potential theft or damaged merchandise, and following loss-prevention and safety policies.

Collaborating with managers and teammates to support store operations and participating in product training and brand education sessions are also important tasks they carry out.

Ulta Beauty advisors are expected to maintain a professional appearance aligned with Ulta Beauty standards.

Ulta Beauty Advisor Job Description Example/Sample

The Ulta Beauty advisor job description commonly consists of the following duties, tasks, and responsibilities:

• Greet customers and create a welcoming, inclusive shopping experience
• Assist customers in selecting makeup, skincare, haircare, and fragrance products
• Provide personalized beauty consultations based on skin type, tone, and hair concerns
• Recommend products that fit customer needs, preferences, and budget
• Demonstrate makeup, skincare, and beauty tools when appropriate
• Teach customers about product benefits, ingredients, and proper usage
• Promote Ulta Beauty loyalty programs, credit cards, and in-store promotions
• Upsell and cross-sell complementary beauty products
• Meet or exceed personal sales goals and store sales targets
• Process customer purchases, returns, and exchanges by applying the POS (point-of-sale) system
• Handle cash, credit, and digital payments accurately
• Maintain clean, organized, and well-stocked sales areas
• Replenish merchandise and restock shelves as needed
• Ensure testers and sampling stations are sanitary and presentable
• Follow visual merchandising standards and planograms
• Assist with inventory counts, stock checks, and merchandise tagging
• Keep watch on the sales floor for loss prevention and safety concerns
• Address customer questions, complaints, or concerns professionally
• Stay informed about new product launches, beauty trends, and brand updates
• Participate in product training and ongoing education sessions
• Work collaboratively with other team members and store leadership in achieving smooth running of the store and sales goals
• Maintain professional appearance and comply with Ulta Beauty grooming standards
• Perform daily operational tasks, including store opening and closing.

Ulta Beauty Advisor Requirements: Skills, Knowledge, and Abilities for Hiring and Career Success

Here are important requirements you may be expected to fulfill to be hired for the advisor role at Ulta Beauty, which are also vital for success on the job and career:

• High school diploma or equivalent – provides foundational education and supports basic communication, math, and problem-solving skills
• Passion for beauty, skincare, haircare, and cosmetics — Helps advisors engage customers confidently and make authentic recommendations
• Strong customer service skills — Essential for creating positive shopping experiences and building customer loyalty
• Sales and persuasion ability — Important for meeting sales goals, promoting products, and supporting store performance
• Product knowledge or willingness to learn — Ensures accurate recommendations and safe, effective product use
• Clear communication skills — Allows advisors to explain product benefits, routines, and promotions effectively
• Ability to multitask in a fast-paced environment — Helps manage multiple customers, tasks, and priorities during busy periods
• Attention to detail — Important for handling transactions accurately and maintaining clean, organized displays
• Comfort using POS systems and retail technology — Necessary for processing sales, returns, and loyalty program enrollments
• Professional appearance and grooming standards compliance — Reflects Ulta Beauty’s brand image and beauty-focused culture
• Teamwork and collaboration skills — Supports smooth store operations and a positive work environment
• Flexibility to work varied schedules — Retail stores require availability for evenings, weekends, and holidays
• Ability to stand for extended periods and lift light merchandise — Supports daily retail tasks such as stocking and assisting customers
• Basic hygiene and sanitation awareness — Critical for maintaining clean testers, tools, and customer safety
• Legal eligibility to work in the U.S. — Required to comply with employment laws.

Ulta Beauty Advisor Job Description Templates

Here are Ulta Beauty advisor job description templates employers and hiring managers can simply edit and use in their job postings to attract the best talents to their companies:

Ulta Beauty Advisor Job Description for Resume

If you have worked before as an Ulta Beauty advisor or presently working in that role and are making a new resume or CV, then you can craft a compelling Professional Experience section by utilizing the Ulta Beauty advisor job description sample above.

You can highlight the duties you have performed or currently performing as a beauty advisor at Ulta Beautyin your resume’s Professional Experience by applying the ones in the sample Ulta Beauty advisor job description above.

This will show to the employer that you have been successful in the role of a beauty advisor at Ulta Beauty, which can greatly enhance your chances of being hired for the new position that you are seeking, especially if it requires someone with some beauty advisor work experience.

Conclusion

This post has provided exhaustive information on the Ulta Beauty advisor job description, highlighting the important duties, tasks, and responsibilities they usually perform.

It is helpful to individuals seeking to become a beauty advisor at Ulta Beauty or other company, to learn all they need to know about what the role does.

Employers and hiring managers needing to make a job description for the beauty advisor position will also find this article useful.

They can simply edit and apply the Ulta Beauty advisor job description templates provided on this page in making an effective one for their organizations.