Hollister Brand Representative Job Description, Key Duties and Responsibilities

By | December 24, 2025

This post provides detailed information on the Hollister brand representative job description, including the key duties, tasks, and responsibilities they commonly perform, as well as templates hiring managers can use.

It also highlights the important requirements you may be expected to fulfill to be hired for the brand representative role at Hollister.

What Does a Hollister Brand Representative Do?

Hollister brand representatives perform a wide range of functions that cut across customer service and engagement, maintenance of store presentation, promotion of brand image, cashiering and sales support, store operations support, customer experience, and problem solving,

A Hollister brand representative is responsible for providing excellent customer service, maintaining the store’s appearance, promoting the brand culture, and helping to drive sales by assisting shoppers.

It is their duty to ensure customers feel comfortable, supported, and confident in their shopping experience.

The Hollister brand representative job description involves greeting customers with friendly, outgoing energy, assisting shoppers with finding sizes, styles, and new arrivals, and answering questions about fits, fabrics, promotions, and store policies.

It also entails providing a positive, approachable, and inclusive shopping atmosphere and modeling brand-approved behaviors, such as friendliness, confidence, and enthusiasm.

Hollister brand representatives are expected to keep displays neat, organized, and visually appealing, fold and restock clothing according to company presentation standards, and ensure fitting rooms are clean, organized, and ready for customers.

Helping to create and maintain the Hollister brand aesthetic in all store areas is an important part of the brand representative role.

They represent the Hollister lifestyle through appearance and attitude, wear current Hollister styles (within the company’s dress guidelines), and communicate the brand’s laid-back, youthful vibe to customers

Brand representatives at Hollister also operate the cash register and process transactions accurately, apply promotions, discounts, and loyalty programs, handle returns or exchanges according to store policy, and help meet daily sales goals by engaging customers and suggesting items.

It is their responsibility to restock inventory on the sales floor, assist with opening or closing routines as needed, support shipment processing by unboxing, tagging, and organizing merchandise, and communicate with supervisors about out-of-stock items or customer needs

The Hollister brand representative work description also entails identifying shopper needs and providing tailored recommendations, handling minor customer concerns or escalating issues when needed, and ensuring shoppers feel valued and supported throughout their visit.

Hollister Brand Representative Job Description Example/Sample

The Hollister brand representative job description usually consists of the following duties, tasks, and responsibilities:

  • Greet customers with a friendly, upbeat attitude to create a welcoming environment
  • Assist shoppers in finding sizes, styles, and product recommendations
  • Share knowledge about fits, fabrics, trends, and promotions
  • Maintain the store’s visual standards through folding, organizing, and restocking
  • Keep fitting rooms clean, organized, and ready for customers
  • Operate the cash register and process purchases, returns, and exchanges
  • Promote the Hollister brand image through personal appearance and behavior
  • Engage customers in conversation to understand their needs
  • Support shipment processing by unpacking, tagging, and organizing merchandise
  • Replenish inventory on the sales floor as needed
  • Uphold store cleanliness in all areas, including sales floor and back room
  • Assist with opening and closing tasks as directed by supervisors
  • Follow loss prevention procedures and monitor for suspicious activity
  • Help achieve daily sales goals through customer engagement and product suggestions
  • Work collaboratively with team members to maintain a positive store environment.

Hollister Brand Representative Requirements: Skills, Knowledge, and Abilities for Hiring and Career Success

Here are important requirements you may be expected to meet to be hired for the brand representative role at Hollister, which are also vital for success on the job and career:

  • High school diploma or GED (preferred but not required)
  • Retail or customer service experience is a plus, to feel comfortable engaging customers and handling store tasks
  • Experience with cash registers or POS systems preferred but not required,  for checkout duties but can be trained on the job
  • Strong communication and interpersonal skills for greeting customers, suggesting products, and creating a friendly shopping environment
  • Ability to provide excellent customer service to ensure customers feel supported and to increase sales performance
  • Comfortable initiating conversations with shoppers to enhance customer experience
  • Attention to detail in store presentation for maintaining clean displays, proper folding, and maintaining brand standards
  • Ability to work in a fast-paced environment, especially during peak hours and promotional events
  • Willingness to represent Hollister’s brand aesthetic through approved dress and grooming guidelines
  • Positive, upbeat attitude and a friendly demeanor to reinforce the brand’s welcoming and youthful vibe
  • Ability to work well with others, including stock teams, cashiers, and supervisors
  • Reliability and punctuality to ensure the store stays adequately staffed and operational
  • Ability to stand for extended periods as most shifts involve constant movement around the store
  • Ability to lift up to 30–40 lbs. for handling stock, moving product displays, or unpacking shipments
  • Comfortable performing repetitive tasks, including  folding, organizing, stocking, and restocking throughout the shift
  • Flexible schedule: Ability to work evenings, weekends, and holidays to be available during peak times
  • Must adhere to loss prevention and safety policies to protect customers, staff, and store inventory
  • Must follow all company guidelines and code of conduct to ensure consistency and maintain the brand’s professional standards.

Hollister Brand Representative Job Description Templates

Here are Hollister brand representative job description templates employers and hiring managers can simply edit and use in their job postings to attract the best talents to their companies:

TEMPLATE 1.

Position Title: Brand Representative
Reports To: Store Manager / Assistant Manager
Location: [City, State]
Employment Type: Part-Time or Full-Time

Company Overview

[Your Company Name], a Hollister Co. store location, is committed to providing customers with a fun, welcoming, and engaging shopping experience inspired by Southern California beach culture. We value energy, positivity, inclusivity, and excellent customer service. Our Brand Representatives play a key role in bringing the Hollister lifestyle to life for every shopper.

Position Overview

The Hollister Brand Representative is responsible for delivering exceptional customer service, supporting store presentation, and promoting the brand’s aesthetic and values. This role involves greeting customers, assisting with product selection, maintaining store cleanliness, restocking merchandise, and ensuring shoppers feel confident and comfortable.

The ideal candidate is outgoing, friendly, and fashion-conscious, with strong communication skills and a passion for customer engagement.

Key Responsibilities

Customer Service & Engagement

  • Greet customers warmly and initiate conversation to create a welcoming store atmosphere.
  • Assist shoppers with finding sizes, styles, and product recommendations.
  • Provide knowledgeable advice on fits, trends, fabrics, and promotions.
  • Maintain an energetic, positive, and inclusive attitude throughout each shift.

Store Presentation & Maintenance

  • Maintain store visual standards through consistent folding, organizing, and replenishing.
  • Keep fitting rooms neat, organized, and ready for customer use.
  • Ensure the sales floor is clean, attractive, and aligned with Hollister’s brand aesthetic.
  • Support floor moves, display updates, and seasonal set-ups.

Cashiering & Sales Support

  • Operate the cash register and handle payments accurately.
  • Process returns, exchanges, and apply promotions following company policies.
  • Suggest additional items to customers to help achieve daily sales goals.
  • Assist with line management during busy periods to improve customer flow.

Inventory & Stockroom Assistance

  • Support shipment processing, including unpacking boxes, tagging, and organizing merchandise.
  • Replenish inventory on the sales floor and maintain accurate stock levels.
  • Report low-stock items or inventory issues to supervisors.

Brand Representation

  • Represent the Hollister lifestyle through personal appearance and conduct.
  • Follow brand-approved dress guidelines and grooming standards.
  • Demonstrate behaviors aligned with company values: friendliness, authenticity, and teamwork.

Safety & Loss Prevention

  • Follow loss prevention guidelines and remain aware of suspicious activity.
  • Assist in keeping the sales floor safe, clean, and clutter-free.
  • Adhere to all safety procedures and emergency protocols.

Teamwork & Communication

  • Collaborate effectively with fellow associates, stock team, and store leaders.
  • Follow direction from supervisors and complete assigned tasks promptly.
  • Communicate customer feedback and store needs to management.

Skills & Qualifications

  • Strong communication and interpersonal skills.
  • Friendly, outgoing personality with confidence approaching customers.
  • Ability to multitask and work in a fast-paced retail environment.
  • Attention to detail, especially with store presentation and product organization.
  • Basic math skills for cashiering.
  • Reliable, punctual, and team-oriented attitude.

Education & Experience Requirements

  • High school diploma or GED preferred (not required).
  • Retail or customer service experience is helpful but not required.
  • Training will be provided for new hires.

Physical Requirements

  • Ability to stand for long periods and move around the store.
  • Ability to lift up to 30–40 lbs., bend, reach, and perform repetitive tasks.
  • Comfortable working in a busy, high-energy environment.

Eligibility to Work in the United States

Applicants must be legally authorized to work in the United States without requiring employer sponsorship.

Work Environment

  • Trend-driven, fast-paced retail store environment.
  • Frequent customer interaction and teamwork.
  • Shifts may include evenings, weekends, holidays, and mall events.

Equal Opportunity Statement

[Your Company Name] is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, national origin, gender identity, disability, age, sexual orientation, veteran status, or any protected category.

Additional Information

  • Dress guidelines aligned with Hollister brand standards may apply.
  • Opportunities for growth into positions such as Lead Brand Rep or Manager-in-Training.
  • Reasonable accommodations will be made for qualified individuals with disabilities.

How to Apply

Submit your resume or application to [Insert Application Email or Job Link].

TEMPLATE 2.

Location: [City, State]
Employment Type: Part-Time or Full-Time

About the Role

We are looking for a friendly and outgoing Hollister Brand Representative to provide excellent customer service, support store presentation, and help create a welcoming shopping experience. This role represents the Hollister lifestyle through customer engagement, personal style, and positive energy.

Key Responsibilities

  • Greet customers and create a friendly, inclusive shopping environment
  • Assist shoppers with product selection, sizes, and recommendations
  • Maintain store presentation by folding, organizing, and restocking merchandise
  • Keep fitting rooms clean and ready for customers
  • Operate cash registers and process purchases, returns, and exchanges
  • Support shipment processing, tagging, and inventory replenishment
  • Represent the Hollister brand through appearance and attitude
  • Follow safety and loss prevention guidelines

Requirements

  • Strong customer service and communication skills
  • Outgoing, confident, and comfortable approaching customers
  • Ability to multitask in a fast-paced retail environment
  • Attention to detail and commitment to maintaining store standards
  • Reliable, punctual, and team-oriented
  • Ability to stand for long periods and lift up to 30–40 lbs.
  • Retail experience preferred but not required

Eligibility to Work in the U.S.

Applicants must be legally authorized to work in the United States.

How to Apply

Submit your resume to [Insert Application Email or Job Link]

Hollister Brand Representative Job Description for Resume

If you have worked before as a Hollister brand representative or presently working in that role and are making a new resume or CV, then you can craft a compelling Professional Experience section by applying the Hollister brand representative job description sample above.

You can highlight the duties you have performed or currently performing as a Hollister brand representative in your resume’s Professional Experience by using the ones in the sample Hollister brand representative job description above.

This will show to the employer that you have been successful in the role of a brand representative at Hollister, which can greatly enhance your chances of being hired for the new position that you are seeking, especially if it requires someone with some brand representative work experience.

Conclusion

This post has provided exhaustive information on the Hollister brand representative job description, highlighting the important duties, tasks, and responsibilities they usually perform.

It is helpful to individuals seeking to become a Hollister brand representative, to learn all they need to know about what the role does.

Employers and hiring managers needing to make a job description for the brand representative position will also find this article useful.

They can simply edit and apply the Hollister brand representative job description templates provided on this page in making an effective one for their organizations.