AT&T Sales Representative Job Description, Key Duties and Responsibilities

By | November 8, 2025
AT&T Sales Representative Job Description
AT&T sales representative promote the company’s products and services. Image source: nbcchicago.

This post provides detailed information on the AT&T sales representative job description, including the key duties, tasks, and responsibilities they commonly perform.

It also highlights the major requirements you may be expected to fulfill to be hired for the AT&T sales representative role.

What Does an AT&T Sales Representative Do?

An AT&T sales representative serves as the main point of contact between customers and the company.

They promote AT&T’s products and services, such as wireless plans, internet packages, TV services, and devices, while ensuring customers receive a top-notch experience.

AT&T sales representatives may work in retail environments (AT&T stores or authorized retailers), corporate sales (business clients), and call centers or online sales support.

Their primary goal is to drive sales, build relationships, and enhance customer satisfaction.

The AT&T sales representative job description involves carrying out various duties, including:

  1. Customer Engagement and Relationship Building

This includes duties such as:

  • Greeting customers, identifying their needs, and offering personalized solutions.
  • Building lasting relationships through excellent service and follow-up.
  • Educating customers about AT&T products, promotions, and service options.
  • Ensuring a positive and professional experience at every interaction.

2. Sales and Product Promotion

The duties they perform in this area include:

  • Actively promoting AT&T’s wireless, internet, and entertainment services.
  • Meeting and exceeding assigned sales targets and performance goals.
  • Upselling or cross-selling products, such as mobile devices, accessories, and bundled services.
  • Demonstrating and explaining product features and technical specifications.

3. Account Management and Activation

The duties they perform here include:

  • Assisting customers in setting up new accounts and activating devices.
  • Processing transactions, contracts, and service agreements accurately.
  • Maintaining up-to-date customer records in the company’s CRM system.
  • Troubleshooting billing or account issues promptly to ensure satisfaction.

4. Product Knowledge and Training

The AT&T sales rep performs the following functions under this section:

  • Staying informed about the latest AT&T products, plans, and technology updates.
  • Attending regular training sessions to stay competitive in sales strategies.
  • Communicating product updates and offers to potential and existing customers effectively.

5. Problem Resolution and Customer Support

They perform the following tasks in this area:

  • Handling customer complaints and inquiries with professionalism and empathy.
  • Resolving technical or service-related issues or referring to the appropriate department.
  • Following up with customers to ensure problems are resolved and satisfaction is achieved.

6. Team Collaboration and Reporting

The duties they perform under this section include:

  • Working closely with team members and managers to achieve store or team goals.
  • Reporting daily sales activities, performance metrics, and customer feedback.
  • Participating in promotional events, community outreach, and in-store campaigns.

AT&T Sales Representative Job Description Example/Sample/Template

The AT&T sales representative job description consists of the following duties, tasks, and responsibilities:

  • Greet customers warmly, identify their needs, and provide personalized solutions that match their preferences and budgets
  • Showcase and explain AT&T’s wireless plans, internet services, entertainment packages, and mobile devices to drive sales
  • Consistently achieve or surpass individual and team sales goals set by the company
  • Recommend additional products, upgrades, and accessories to maximize customer value and satisfaction
  • Handle new account activations, upgrades, billing setup, and service agreements accurately and efficiently
  • Demonstrate how AT&T products and devices work, highlighting key features and benefits to customers
  • Respond promptly to customer inquiries and resolve issues or complaints in a professional and friendly manner
  • Stay informed about the latest AT&T offers, new technologies, and product updates to provide accurate information
  • Record customer information, sales activities, and service requests in AT&T’s CRM or sales tracking system
  • Work with store associates and management to achieve collective sales goals and deliver consistent customer experiences
  • Attend regular training sessions to improve product expertise, sales techniques, and customer engagement skills
  • Uphold AT&T’s values and maintain a positive, helpful, and professional image in every customer interaction.

AT&T Sales Representative Requirements: Skills, Knowledge, and Abilities for Career Success

Here are important requirements that candidates for the AT&T sales representative role may be expected to fulfill to be hired, which are also vital for achieving success on the job and career:

  • Minimum Requirement: High school diploma or GED.
  • Preferred: Associate’s or Bachelor’s degree in Business, Marketing, or a related field (helpful but not mandatory).
  • Strong Communication Skills: Ability to clearly explain products, services, and offers to customers.
  • Sales and Persuasion Skills: Skilled at influencing purchase decisions and closing sales effectively.
  • Customer Service Orientation: Committed to delivering a positive and satisfying customer experience.
  • Active Listening: Understand customer needs to recommend suitable solutions.
  • Problem-Solving Skills: Quickly resolve issues and provide practical solutions to customer concerns.
  • Time Management: Ability to multitask and handle several customers or transactions efficiently.
  • Team Collaboration: Work well with coworkers and management to achieve shared goals.
  • Technical Proficiency: Comfortable using mobile devices, computers, and point-of-sale systems.
  • Ability to Work in a Fast-Paced Environment: Stay focused and productive during busy sales periods.
  • Goal-Oriented Mindset: Motivated to achieve or exceed monthly and quarterly sales targets.
  • Adaptability: Adjust easily to new products, technology updates, and sales strategies.
  • Attention to Detail: Ensure accuracy in sales transactions, contracts, and customer information.
  • Professionalism: Maintain a positive attitude and represent the AT&T brand with integrity.
  • Product and Service Knowledge: Understanding of AT&T’s wireless, internet, and entertainment services.
  • Sales Techniques and Customer Engagement: Familiarity with effective sales methods and customer interaction strategies.
  • Telecommunications Industry Awareness: General knowledge of industry trends, competitors, and customer expectations.
  • Company Policies and Procedures: Knowledge of AT&T’s operational standards, service policies, and compliance guidelines.
  • Sales Experience: Prior experience in retail or telecommunications sales is highly preferred.
  • Customer Service Experience: Background in customer-facing roles, such as hospitality, retail, or call centers.
  • Technology Familiarity: Experience working with mobile devices, tech products, or digital systems.
  • Proven Track Record: Demonstrated ability to meet or exceed sales goals and performance metrics.

AT&T Sales Representative Job Description for Resume

If you have worked previously as an AT&T sales representative or presently working in that role and are making a new resume or CV, then you can apply the AT&T sales representative job description example above in crafting the Professional Experience part of your resume.

You can utilize the AT&T sales representative duties and responsibilities provided in the job description sample above in expressing what you did or currently doing as an  AT&T sales representative in your resume’s Professional Experience section.

This will show to the employer that you have been effective performing the duties of an AT&T sales representative, which can enhance your chances of getting hired for the new job that you are seeking, especially if it requires someone with some AT&T sales representative work experience.

AT&T Sales Representative Career Progression

Here’s a detailed breakdown of the progression a sales representative at AT&T can make in their career:

  1. Sales Representative (Entry Level)

Timeframe: 0 – 2 years: You can begin your career with AT&T as a sales representative and work for about two years.

Role Overview: The AT&T sales representative job, which is an entry-level position, entails selling wireless, internet, and TV services directly to customers in the store, home, or in the field.

Goal: In this role, you should strive to develop the following skills and competences to increase your chances of promotion to a higher role:

  • Product expertise
  • Sales and persuasion skills
  • Customer relationship building
  • Technology fluency
  • Performance consistency
  • Team collaboration.

Next Level:  Having developed relevant skills and competences, you can be promoted to the sales lead/assistant store manager role

2. Sales Lead/Assistant Store Manager

Timeframe: 1.5 – 3 years: You can become a sales lead or assistant manager within one and a half to three years of your career.   

Role Overview: TheAT&T sales lead/assistant store manager role involves supervising and motivating sales team members to achieve store targets, supporting the store manager in daily operations, scheduling, inventory, and coaching sales representatives, and resolving escalated customer concerns and maintaining store standards.

Goal: To move to the next higher position at AT&T, it is important to develop the following skills and competences:

  • Leadership and coaching
  • Operational management
  • Analytical thinking
  • Communication and feedback
  • Conflict resolution.

Next Level: Having developed and demonstrated relent skills and competences, you can be promoted to the store manager role.

3. Store Manager/Field Sales Manager/Territory Manager

Timeframe: 3 – 5 years: You can become a store manager within three to five years of your career at AT&T

Role Overview: The job of the AT&T store manager involves leading a full retail store or assigned sales territory, driving overall business results, including revenue, customer satisfaction, and operational excellence, as well as recruiting, training, and developing sales teams.

Goal: In this role, you should strive to develop the following skills and competences to improve your chances of getting promoted to a higher role:

  • Strategic Leadership
  • Financial Acumen
  • Performance Management
  • Advanced Customer Engagement
  • Change Management.

Next Level: Having demonstrated relevant skills and competences, you can be promoted to the regional sales manager position.

4. Regional Sales Manager/Business Sales Executive/Enterprise Account Manager

Timeframe: 5 – 8 years: You can become an AT&T regional sales manager within five to eight years of working for the company.

Role Overview: The regional sales manager’s role at AT&T entails overseeing multiple stores, territories, or B2B sales accounts, developing strategic plans to expand market presence and revenue, managing high-value enterprise accounts and partnerships, and leading and mentoring sales managers or executives under the region.

Goal:  Working in this role, you should strive to develop the following skills and competence to qualify to be promoted to a higher role:

  • Strategic planning
  • Negotiation and contract management
  • Cross-functional collaboration
  •  Data-driven decision-making
  • Talent development.

Next Level: Having developed and demonstrated relevant skills and competence, you can be promoted to the position of Director.

5. Director/Vice President of Sales (Senior Leadership)

Timeframe: 8 – 12+ years:  You can become a director/vice president of sales at AT&T within eight to twelve years of your career, starting from your entry-level.

Role Overview:  The director’s role at AT&T entails directing company-wide or national sales strategy and execution, overseeing regional managers and large sales teams, developing and implementing long-term revenue growth initiatives, and represent AT&T in executive meetings, industry events, and partnerships.

Goal: In this role, you should strive to develop the following skills and competences:

  • Executive leadership
  • Business strategy
  • Innovation and transformation
  • Financial strategy and Forecasting
  • Mentorship and culture building.

Next Level: Having developed and demonstrated relevant skills and competence, you can be promoted to an executive or cross-functional corporate role.

AT&T Sales Representative Career
Infographics: AT&T Sales Representative Career Progression

Conclusion

The AT&T sales representative job description centers on delivering outstanding customer experiences, driving sales, and promoting innovative communication products.

The role requires enthusiasm, excellent communication skills, and a results-oriented mindset.

Whether you’re an experienced salesperson or a customer service professional looking to step into a technology-driven industry, the sales representative position at AT&T offers a dynamic and rewarding career path with excellent benefits and growth potential.

This post is helpful to individuals interested in the AT&T sales representative career, to learn all they need to know about what the role entails.

It is also helpful to employers in the same industry as AT&T in making a job description for the sales representative position in their companies.

They can apply the AT&T sales representative job description sample provided on this page in crafting a detailed and effective one for their organizations.