AT&T Sales Representative Job Description, Key Duties and Responsibilities

By | October 20, 2025
AT&T Sales Representative Job Description
AT&T sales representative promote the company’s products and services. Image source: nbcchicago.

This post provides detailed information on the AT&T sales representative job description, including the key duties, tasks, and responsibilities they commonly perform.

(You will be able to download the AT&T sales representative job description template in pdf below.)

It also highlights the major requirements you may be expected to fulfill to be hired for the AT&T sales representative role.

What Does an AT&T Sales Representative Do?

An AT&T sales representative serves as the main point of contact between customers and the company.

They promote AT&T’s products and services, such as wireless plans, internet packages, TV services, and devices, while ensuring customers receive a top-notch experience.

AT&T sales representatives may work in retail environments (AT&T stores or authorized retailers), corporate sales (business clients), and call centers or online sales support.

Their primary goal is to drive sales, build relationships, and enhance customer satisfaction.

The AT&T sales representative job description involves carrying out various duties, including:

  1. Customer Engagement and Relationship Building

This includes duties such as:

  • Greeting customers, identifying their needs, and offering personalized solutions.
  • Building lasting relationships through excellent service and follow-up.
  • Educating customers about AT&T products, promotions, and service options.
  • Ensuring a positive and professional experience at every interaction.

2. Sales and Product Promotion

The duties they perform in this area include:

  • Actively promoting AT&T’s wireless, internet, and entertainment services.
  • Meeting and exceeding assigned sales targets and performance goals.
  • Upselling or cross-selling products, such as mobile devices, accessories, and bundled services.
  • Demonstrating and explaining product features and technical specifications.

3. Account Management and Activation

The duties they perform here include:

  • Assisting customers in setting up new accounts and activating devices.
  • Processing transactions, contracts, and service agreements accurately.
  • Maintaining up-to-date customer records in the company’s CRM system.
  • Troubleshooting billing or account issues promptly to ensure satisfaction.

4. Product Knowledge and Training

The AT&T sales rep performs the following functions under this section:

  • Staying informed about the latest AT&T products, plans, and technology updates.
  • Attending regular training sessions to stay competitive in sales strategies.
  • Communicating product updates and offers to potential and existing customers effectively.

5. Problem Resolution and Customer Support

They perform the following tasks in this area:

  • Handling customer complaints and inquiries with professionalism and empathy.
  • Resolving technical or service-related issues or referring to the appropriate department.
  • Following up with customers to ensure problems are resolved and satisfaction is achieved.

6. Team Collaboration and Reporting

The duties they perform under this section include:

  • Working closely with team members and managers to achieve store or team goals.
  • Reporting daily sales activities, performance metrics, and customer feedback.
  • Participating in promotional events, community outreach, and in-store campaigns.

AT&T Sales Representative Job Description Example/Sample/Template

The AT&T sales representative job description consists of the following duties, tasks, and responsibilities:

  • Greet customers warmly, identify their needs, and provide personalized solutions that match their preferences and budgets
  • Showcase and explain AT&T’s wireless plans, internet services, entertainment packages, and mobile devices to drive sales
  • Consistently achieve or surpass individual and team sales goals set by the company
  • Recommend additional products, upgrades, and accessories to maximize customer value and satisfaction
  • Handle new account activations, upgrades, billing setup, and service agreements accurately and efficiently
  • Demonstrate how AT&T products and devices work, highlighting key features and benefits to customers
  • Respond promptly to customer inquiries and resolve issues or complaints in a professional and friendly manner
  • Stay informed about the latest AT&T offers, new technologies, and product updates to provide accurate information
  • Record customer information, sales activities, and service requests in AT&T’s CRM or sales tracking system
  • Work with store associates and management to achieve collective sales goals and deliver consistent customer experiences
  • Attend regular training sessions to improve product expertise, sales techniques, and customer engagement skills
  • Uphold AT&T’s values and maintain a positive, helpful, and professional image in every customer interaction.

AT&T Sales Representative Requirements: Skills, Knowledge, and Abilities for Career Success

Here are important requirements that candidates for the AT&T sales representative role may be expected to fulfill to be hired, which are also vital for achieving success on the job and career:

  • Minimum Requirement: High school diploma or GED.
  • Preferred: Associate’s or Bachelor’s degree in Business, Marketing, or a related field (helpful but not mandatory).
  • Strong Communication Skills: Ability to clearly explain products, services, and offers to customers.
  • Sales and Persuasion Skills: Skilled at influencing purchase decisions and closing sales effectively.
  • Customer Service Orientation: Committed to delivering a positive and satisfying customer experience.
  • Active Listening: Understand customer needs to recommend suitable solutions.
  • Problem-Solving Skills: Quickly resolve issues and provide practical solutions to customer concerns.
  • Time Management: Ability to multitask and handle several customers or transactions efficiently.
  • Team Collaboration: Work well with coworkers and management to achieve shared goals.
  • Technical Proficiency: Comfortable using mobile devices, computers, and point-of-sale systems.
  • Ability to Work in a Fast-Paced Environment: Stay focused and productive during busy sales periods.
  • Goal-Oriented Mindset: Motivated to achieve or exceed monthly and quarterly sales targets.
  • Adaptability: Adjust easily to new products, technology updates, and sales strategies.
  • Attention to Detail: Ensure accuracy in sales transactions, contracts, and customer information.
  • Professionalism: Maintain a positive attitude and represent the AT&T brand with integrity.
  • Product and Service Knowledge: Understanding of AT&T’s wireless, internet, and entertainment services.
  • Sales Techniques and Customer Engagement: Familiarity with effective sales methods and customer interaction strategies.
  • Telecommunications Industry Awareness: General knowledge of industry trends, competitors, and customer expectations.
  • Company Policies and Procedures: Knowledge of AT&T’s operational standards, service policies, and compliance guidelines.
  • Sales Experience: Prior experience in retail or telecommunications sales is highly preferred.
  • Customer Service Experience: Background in customer-facing roles, such as hospitality, retail, or call centers.
  • Technology Familiarity: Experience working with mobile devices, tech products, or digital systems.
  • Proven Track Record: Demonstrated ability to meet or exceed sales goals and performance metrics.

Download AT&T sales representative job description template (pdf).

AT&T Sales Representative Job Description for Resume

If you have worked previously as an AT&T sales representative or presently working in that role and are making a new resume or CV, then you can apply the AT&T sales representative job description example above in crafting the Professional Experience part of your resume.

You can utilize the AT&T sales representative duties and responsibilities provided in the job description sample above in expressing what you did or currently doing as an  AT&T sales representative in your resume’s Professional Experience section.

This will show to the employer that you have been effective performing the duties of an AT&T sales representative, which can enhance your chances of getting hired for the new job that you are seeking, especially if it requires someone with some AT&T sales representative work experience.

Conclusion

The AT&T sales representative job description centers on delivering outstanding customer experiences, driving sales, and promoting innovative communication products.

The role requires enthusiasm, excellent communication skills, and a results-oriented mindset.

Whether you’re an experienced salesperson or a customer service professional looking to step into a technology-driven industry, the sales representative position at AT&T offers a dynamic and rewarding career path with excellent benefits and growth potential.

This post is helpful to individuals interested in the AT&T sales representative career, to learn all they need to know about what the role entails.

It is also helpful to employers in the same industry as AT&T in making a job description for the sales representative position in their companies.

They can apply the AT&T sales representative job description template provided on this page in crafting a detailed and effective one for their organizations.