Web Analyst Job Description, Key Duties and Responsibilities

Web Analyst job description, duties, and responsibilities.
Web Analysts perform a leading role in web analytics engagements and other functions.

Web Analyst Job Description, Key Duties and Responsibilities

This post provides complete information of the job description of a web analyst to help increase your knowledge of the duties, tasks, and responsibilities of the role in most organizations.

It also highlights the requirements most employers of web analysts commonly set for applicants for the position to meet to be accepted for employment. Please, read on:

What Does a Web Analyst Do?

The web analyst is responsible for extracting data, compiling reports, and creating procedures for data management; data analysis, web projects, data integrity and Web server security.

They are responsible for leading web analytics engagements, communicating with client, implementing support and data analysis, and proffering recommendations for improving web performance.

They are responsible for the Audit, implementation, and management of digital tag management platform, including web analytics and marketing programs using Tag Management System (Tealium).

The web analyst job description also entails creating custom scorecards based on site goals to measure website performance.

They also analyze offline data and web analytics data to evaluate site performance.

They are responsible for analyzing and documenting key drivers of website performance, including the impact of online marketing tactics, site changes, and events.

They seek out underperforming areas of a site and also identify opportunities to improve the site.

The web analyst work description also involves monitoring performance for all key indicators through the design and creation of daily, weekly, monthly, and yearly digital dashboards.

It also includes driving ongoing improvements to available analytics.

Web analysts also assess the performance of marketing programs through the design and analysis of research initiatives targeted at answering specific questions about marketing programs, customer behavior or other business initiatives.

They utilize various analytics tools to track, report, and analyze customer trends, visitor behavior, and frequently purchased items.

They also ensure that data standards and processes are adhered to and maintained for ongoing and accurate tracking.

To work as a web analyst requires a Bachelor’s degree. It also requires strong analytical, statistical, and advanced computer skills; interpersonal, communication, and strong organizational skills to perform the job successfully.

Web Analyst Job Description Example/Sample/Template

The web analyst performs various functions, including carrying out trend and data reporting, analyzing online marketing acquisition strategies and website visitor behavior and experiences, as well as exploring new opportunities.

The key tasks, duties, and responsibilities that usually form the web analyst job description are listed below:

  • Responsible for analyzing web development and maintenance costs
  • Manage budget allocation for software purchases and equipment
  • Provide input into new equipment and new technologies purchase decision
  • Responsible for creating presentations and reports when needed
  • Be regularly updated on business results, industry standards, strategies, and best practices
  • Provide support for digital platform product evolution from insights gained from analyzing online customer micro-moments or micro-interactions with digital properties
  • Apply comprehensive views of online consumer behaviors through quantitative (online), and qualitative (voice of customer, usability, etc.) metrics to support product team
  • Utilize current digital, customer, and market trends to identify digital product growth opportunities
  • Responsible for infusing consumer knowledge in managing the digital product development lifecycle
  • Responsible for developing easy-to-understand, error-free, and timely deliverables aimed at influencing website/app behavior, and increasing website conversion rate optimization
  • Identify new processes to improve on the organization’s current deliverables and add value to the digital platform.

Web Analyst Requirements – Skills, Knowledge, and Abilities for a Successful Career

If you are seeking the job of a web analyst, employers will expect you to satisfy certain requirements, including possessing specific skills, abilities, and experience that will enable you to be effective in performing the web analyst duties and responsibilities before you are hired.

Here are major web analyst requirements individuals seeking the role may be expected to meet:

  • Education: Applicants for the web analyst job are expected to have a Bachelor’s degree in Statistics, Economics, Mathematics, or Marketing research, or an analytical related field. Having advanced degree (Master’s or MBA) is an added advantage to the applicant
  • Knowledge: They must be able to perform quantitative analysis on digital products or digital marketing. They also need to have a working knowledge of web analytics tools such as IBM Digital Analytics (formerly Coremetrics), Adobe Analytics (formerly Omniture Sitecatalyst), Google Analytics, and Localytics
  • It is also essential that they have experience with leading testing tools including Adobe Target, Maxymiser, Monetate, Optimizely, etc. Applicants may also be required to have some experience leveraging tag management solutions (Tealium, Adobe DTM, Ensighten, etc.) to deploy digital analytics platforms
  • They may also require experience using analytics to understand digital consumer behavior and identify opportunities to accelerate growth, as well as experience using JIRA and working within Agile development environments
  • Interpersonal skills: It is important that they have a natural ability to influence and lead engagement
  • Statistical skills: They must be able to perform data analysis and apply knowledge of statistical concepts such as regression, significance testing, etc.
  • Organizational skills: The web analyst job requires managing multiple and competing demands/projects; hence, it is important for applicants to be highly organized individuals
  • Flexibility: The digital landscape is a rapidly changing one, so it is vital that applicants have good understanding of the current digital product landscape, particularly iOS and Android apps, and can readily adapt and champion for change
  • Analytical skills: They require high level analytical skills and solid business acumen. This is important for them to effectively prioritize and make a distinction between required vs. nice-to-have. It is also crucial for making accurate and thoughtful decisions, as well as strategic recommendations on the basis of findings from analysis
  • Detail orientation: They must pay meticulous attention to detail and consider all information required to understand and measure website performance
  • Computer skills: They require advanced skills in Excel, and the ability to work with querying relational databases (SQL, etc.) to analyze large structured and unstructured datasets
  • Communication skills: They require great written and oral communication skills for content writing, creating reports, and making effective presentations.


If you are an employer recruiting for the position of web analyst, you will need to write and post a description of the position to properly inform prospective applicants about the duties and responsibilities of the job.

You can craft a perfect description of the web analyst role in your company by applying the sample job description presented above as a template. You sure will be able to attract the right people you are looking for, who will be effective on the job.

This post is equally helpful to people who are interested in getting into the web analyst career to gain the needed knowledge about the duties and responsibilities of the role. With this knowledge, they can decide if being a web analyst is the right career choice to take.

Did you find this post beneficial in learning about what web analysts do? Please, make a comment in the box below. Do also share your job description if you work as a web analyst.