Retail Sales Team Leader Job Description, Key Duties and Responsibilities

Retail Sales Team Leader job description, duties, tasks, and responsibilities
Retail Sales Team Leaders coordinate the sales department to achieving sales targets. Image source:

If you are searching for the job description of a retail sales team leader to increase your knowledge of what individuals who work in that position do, then you are on the right page, you will get the information here.

You will discover the key duties, tasks, and responsibilities that typically define the retail sales team leader work description in most companies.

You will also learn from this post the requirements you may need to fulfill to gain the retail sales team leader position with most recruiters.
Please, read on:

What Does a Retail Sales Team Leader Do?

A retail sales team leader is a person whose role in an organization is to coordinate the sales department and provide new strategies to sales associates on how to increase sales, attend to customers and close deals.

The job description of the team leader responsible for retail sales is focused on maximizing sales in the organization.

He/she grooms sales personnel and ensures that they are well equipped on sales techniques and strategies, and are able to achieve sales target.

One of the oldest strategies of making high sales is good customer relations; and the sales team leader does not take that for granted.

He/she sees the customer as king and teaches the sales personnel under him/her the same, guiding them on better ways to treat customers from the moment they stepped into the store.

This includes the way customers are greeted, answered and attended to.

He/she trains the sales personnel to be very warm and friendly as these could make customers come back to the store for more shopping.

The leader of the sales team also ensures that the sales department is operated in a cordial and organized manner.

He/she instructs staff on record keeping processes, such as entering sales data into the computer system and taking notes of deliveries made to the department.

It is the responsibility of team leaders to ensure that personnel abide by the organization’s code of conduct between staff and customers.

The behavior of sales staff must be cordial at all times by using refined language to communicate with customers and remaining calm even when dealing with difficult customers.

The leader serves as a motivator to members of the sales team, encouraging them to meet their sales targets, with emphasis on working not just harder, but better.

He/she creates healthy competition amongst sales personnel by rewarding team members who have done exceptionally well in a manner approved by the organization to motivate others to work better.

He/she may also criticize sales associates who have behaved in a manner that is not expected of them.

In an event of a dispute between sales associates and clients, the team leader will step in to settle it.

He/she will maintain a high level of composure and courtesy in handling the issue even when the client is hostile and aggressive.

Retail Sales Team Leader Job Description Example/Sample/Template

The retail sales team leader performs various functions in ensuring effective coordination of the sales department to achieving increased sales.

Below is an example of the kind of job description individuals functioning as team leaders of retail sales usually work with.

It shows the following key duties, tasks, and responsibilities usually assigned to such personnel in most companies.

  • Mediate between sales team and management to address complaints and dissatisfaction from both parties
  • Supervise sales associates and handle change requests by customers, as well as check that goods are in good condition
  • Be acquainted with sales items and procedures in the department in order to provide accurate information to clients that can enhance sales transactions
  • Develop sales strategies to reach new customers and also grab the attention of already existing ones to boost sales in the department
  • Train members of the sales team in order to make them better sales associates
  • Have a positive approach to sales strategies and motivate sales associates to keep their heads up in both good and bad moments in the sales department
  • Supervise opening and closing of the store at the appropriate time.

Retail Sales Team Leader Job Description for Resume

The professional experience section of the resume for the post of retail sales team leader can be written using the sample job description for the position given above.

The job description contains usually performed duties and tasks by leaders of retail sales teams, which can be adjusted to reflect your actual job experience in writing that section of the resume.

Retail Sales Team Leader Requirements – Skills, Knowledge, and Abilities for Career Success

When hiring for the role of the retail sales team leader, recruiters typically require prospective candidates to show that they have what it takes to perform the obligations, objectives, and purpose of the position excellently.    

Shown below are major requirements individuals seeking the retail sales team leader job may be asked to fulfill to by hired by most recruiters:

  • Possess a 4 year Bachelor’s degree or a relevant working experience
  • Good human relation to interact with clients and team members
  • Must be service oriented
  • Have good supervisory skills and experience
  • Excellent communication skills to interact effectively with people at all times and in all situations
  • Good temperament
  • Computer skills (Microsoft, Excel)
  • Strong leadership skills to effectively guide and manage a team to achieving sales goals
  • Outstanding financial analysis and problem solving skills, and ability to make the right decisions most of the time
  • Exceptional multitasking and organizational skills.


This post is useful to HR managers or recruiters looking to hire for the retail sales team leader position and need to make a good description for the role to help interested applicants learn about the offer.

They can easily apply the sample retail sales team leader job description provided above to make a detailed description that perfectly defines the role in their organizations.

This article is also helpful to individuals interested in the retail sales team leader career; they will be able to learn all they need to know about what team leaders in a retail sales environment do, which will help them to make the right decision about their careers.

Did this article help you to better understand what retail sales team leaders do? Please, leave a comment in the box below. You can also discuss your job description if you are a leader of a retail sales team.