Digital Marketing Specialist Job Description, Key Duties and Responsibilities

Digital Marketing Specialist job description, duties, tasks, and responsibilities.
Digital Marketing Specialists also focus on SEO.

Digital Marketing Specialist Job Description, Key Duties and Responsibilities

This post provides complete information on the job description of a digital marketing specialist for individuals who want to learn about what they do.

It highlights the key duties, tasks, and responsibilities that typically make up the digital marketing specialist work description in most companies.

It also presents the major requirements recruiters commonly expect applicants for the digital marketing specialist job to meet to be qualified for employment.

Please, continue reading to learn more about the digital marketing specialist career:

What Does a Digital Marketing Specialist Do?

Digital marketing specialist are responsible for developing and executing online marketing strategies in promoting an organization’s product or service utilizing digital platforms, including social media, Web analytics, and e-mail marketing, and search engine optimization, etc.

They find employment in any organization with a product or service to sell, which cuts across several sectors, including e-commerce.

The digital marketing specialist job description entails focusing on SEO and content marketing, development, and execution of marketing campaign strategies, and the analysis of online marketing campaigns using tools like Google Analytics, SEMRush, and others.

It also involves providing data-based recommendations for the organization or its client’s online marketing campaign strategy; conducting audits of websites and giving insights for client project reporting.

Digital marketing specialists also research marketing opportunities for clients and perform outreach campaigns for website owners, bloggers and media.

They are also responsible for conducting competitor and website audits using popular marketing tools such as Moz, Buzzstream, SEMRush, Google Search Console, etc.

They also collaborate with the marketing and sales teams to develop editorial strategy and publishing schedules with the goal of promoting the brand.

The digital marketing specialist work description also involves coordinating marketing campaigns with sales activities and priorities; implementing promotional campaigns, managing, and improving on lead generation campaigns.

It also involves strengthening the lead nurturing and marketing automation processes through social media, content, and email channels.

It also entails creating a closed-loop analytics with sales unit to understand how the inbound marketing activity turns into customers, and help refine the process to multiply customers.

Digital Marketing Specialist Job Description Example/Sample/Template

Digital marketing specialists perform various functions, which primarily involves promoting a product, service, or brand using online strategies.

The day-to-day duties, tasks, and responsibilities the digital marketing specialist commonly performs are listed in the job description example below:

  • Responsible for creating the story-lines, copy, and subject-lines; timing, segmentation, and graphics, and the entire strategy behind all email marketing campaigns to build a list
  • Oversee the company’s website and content, including the configuration and editing of product items, copy and image proofing; creating graphics, cross-sells, and promotions, and flash sales
  • Responsible for executing website updates following schedule and as needed
  • Responsible for creating and executing paid and unpaid social media Ad campaigns via Facebook, Instagram, and Google
  • Responsible for expanding and executing well-thought digital advertising plans and designs, including landing pages, content marketing, and SEO; video and other sponsored media campaigns
  • Responsible for initiating exclusive promotions, products, and events; contests and experiences to attract new users and retain customers
  • Responsible for composing original and attention-grabbing product descriptions, website content, and articles for blog
  • Responsible for creating and developing product listings for e-commerce sites like and
  • Align the digital marketing strategy with the objectives of the company
  • Responsible for generating new leads by converting site traffic through calls-to-action, landing pages, and offers.

Digital Marketing Specialist Job Description for Resume

If you are writing a resume for a new job and have worked before or are currently working as a digital marketing specialist, you can create the job experience, also known as the professional experience section of your resume by adopting the duties and responsibilities of a digital marketing specialist highlighted in the job description sample above.

By having a professional experience section in your resume, you will be able to show the recruiter that you have been successful performing the duties and responsibilities of a digital marketing specialist, which will be a boost to your resume.

Digital Marketing Specialist Requirements – Skills, Knowledge, and Abilities for Career Success

If you are seeking the job of a digital marketing specialist, it is important to know that you will be expected to fulfill certain requirement to qualify to access the position with most recruiters.

This is important as recruiters want to be sure that they are attracting the best candidates who can effectively perform the obligations, purpose, and objectives of the digital marketing specialist role in their companies.

Shown below are major digital marketing specialist requirements you may be asked to meet if you are seeking the position:

  • Education: To work as a digital marketing specialist, education requirement is a matter of policy. While some organizations request for a minimum of Bachelor’s degree in Communications, Marketing, or Public Relations, or Business, or in a related field, some may not request for a degree
  • Knowledge: Employers seek candidates with professional experience using social media for B2B marketing and business growth, and understanding of popular social networks
  • To be successful as a digital marketing specialist, it is important to have strong understanding of industry trends and e-commerce web tools; understanding of SEO concepts; familiarity with Google Apps and Google Analytics
  • It is also essential that they have knowledge of WordPress CMS, HTML, and CSS concepts. In addition, it is also important that they have a great eye for design, and are familiar with Adobe CC (In-Design, Photoshop, Illustrator)
  • Analytical skills: The digital marketing specialist must be able to interpret and translate data into actionable steps
  • Writing skills: Writing is crucial to the digital marketing specialist. They must be creative individuals with ability to write professional, persuasive, and friendly emails, and sales pitches
  • Multi-tasking: The digital marketing specialist may have handled several tasks simultaneously, so it is essential that they can stay on top of multiple projects at once and also find efficient ways to carry out repetitive tasks.

Advancing your Digital Marketing Specialist Career

You can start, build, and take your digital marketing specialist career to a higher level by acquiring the needed skills and knowledge through taking relevant training courses.

If you are in the digital marketing specialist career and desires to land a higher position, or are moving into the high paying digital marketing field from a different job, you can gain your desired job by taking the ideal training courses that give you the skills and knowledge to meet recruiters’ requirements for the job.

Fresh graduates and students looking to build a successful career in digital marketing will also need to take the right courses to achieve that dream.

Here are training courses that can help you land your desired digital marketing job:

>> Digital Marketing Certification Course
>> Digital Marketing Specialist Master’s Course


This post provides detailed information on duties, skills, responsibilities, and requirements of a digital marketing specialist to guide employers and HR managers recruiting for the position to attract and hire the most resourceful candidates for the job.

If you seek to recruit for a digital marketing specialist position, you can create a detailed description of the role for your organization by applying the sample job description provided above as a template.

This post also provide valuable information on the duties and functions of a digital marketing specialist to help individuals interested in the career to learn about it and be better prepared for it.

Digital Marketing Specialist Job Description.