This post provides detailed information of the corporate marketing manager job description, including the key duties, tasks, and responsibilities they commonly perform.
It also highlights the major requirements you may be expected to fulfill to be hired for the corporate marketing manager role by most employers.
What Does a Corporate Marketing Manager Do?
A corporate marketing manager supervises the development and execution of marketing strategies and improvement of staff performances to promote company’s brand and drive business success.
The corporate marketing manager job description entails developing and implementing marketing strategies to accomplish business objectives and drive income growth.
It also entails leading marketing campaigns, managing the corporate marketing budgets, researching the market, creating content, and analyzing overall performance of campaigns to ensure efficiency.
Among the subsidiary tasks, the marketing manager may also lead and supervise a team of marketing professionals, communicate budgetary and technical information between the management and department workers, and train department employees.
A corporate marketing manager’s responsibilities can be as simple as developing and implementing marketing strategies, managing campaigns, and analyzing data, or as complex as supervising the marketing budget, ensuring brand consistency, and staying updated on market trends.
They are also expected to lead the company’s marketing and advertising campaigns and oversee the success of different marketing initiatives.
Marketing managers utilize a wide variety of tools and technologies, including:
- Google Analytics
- Tableau
- Adobe Analytics (for Analytics and Data Visualization)
- Adobe Creative Cloud
- Canva, WordPress (for Content Creation and Management)
- Sprout Social
- Buffer
- Hootsuite ( for Social Media Management)
- Marketo
- Constant Contact
- Mailchimp (for Email Marketing and Automation)
- Zoho CRM
- HubSpot CRM
- Salesforce ( for Customer Relationship Management – CRM)
- Clickup
- Basecamp
- Monday.com (for Project and Task Management).
The marketing manager duties may also include creating effective marketing campaigns, managing cross-functional teams, and analyzing market trends to position a company in the midst of the competition.
It may also involve developing marketing strategies that align with business goals and executing them to drive growth and improve brand awareness.
The reporting system for corporate marketing managers ensures that marketing activities are aligned with the overall business objectives and that the corporate marketing manager has the direction and help needed to be successful.
Most corporate marketing managers typically report to the CEO who is actively involved in marketing strategy.
In larger operations, corporate marketing managers usually report to a CMO, VP of Marketing, or Marketing Director.
Where Corporate Marketing Managers Work
Corporate marketing managers work mostly in a corporate environment, consulting firms, marketing or advertising agencies, and in non-profit organizations.
Not all regions view the role of a corporate marketing manager as being equivalently important.
In highly business countries like the United States, United Kingdom, Canada, Australia, and Germany, marketing managers are in high demand.
They play an important role in supporting those who rely on marketing for their success, such as product development teams, sales teams, and even the larger organizations by making provision for resources, guidance, and strategies to ensure successful marketing campaigns and programs.
Corporate Marketing manager Training and Certification
While formal education is not strictly necessary, many employers prefer candidates who have completed specialized training in corporate marketing.
Community colleges or technical schools can award this training and it can extend to certification programs.
For example, the Association of International Product Marketing and Management (AIPMM) is one that is highly regarded within the industry and that can be of special benefit to job candidates.
On-the-job training is also quite common; here, a marketing manager will be able to learn from their fellow professionals.
Corporate Marketing Managers may be expected to adhere to national and local laws that dictate safety standards.
For example, in the United States, the AMA PCM Certification sets industry standards and offers certification.
Corporate Marketing Managers in the UK are accredited through the London Business School.
Corporate Marketing Manager Employment Requirements
Employers often seek the services of corporate marketing managers who have a passion for marketing.
They highly recognize and value those with budgeting skills, writing skills, technical skills, communication skills, innovation, leadership, and organizational skills.
Corporate Marketing Manager Job Description Example/Sample/Template
The corporate marketing manager job description may consist of the following duties, tasks, and responsibilities depending on where they work:
- Develop and implement comprehensive marketing strategies for advertising new products and achieving business objectives
- Oversee the overall activities, such as research, development, distribution of PowerPoint presentations, and other parts of the marketing strategies
- Take part in customer programs, such as Summits, Library Advisory Board, Lunch and Learns, and Seminars
- Manage the making of marketing collateral, including press releases, brochures, and newsletters
- Analyze the success of marketing campaigns and adjust strategies to accomplish target goals
- Organize and direct marketing operations and promote products and services through working together with advertising, marketing or promotional managers
- Carry out market research to identify target audiences, market trends, and competitive positioning
- Develop the ability to plan and implement multi-channel marketing campaigns, such as traditional channels, email, digital, and social media
- Plan, build, and execute various categories of digital projects, such as email marketing, digital marketing campaigns, and websites or mobile application design and development
- Develop a landing page that has conversion optimization and communicate with senior leaders about managing and supporting the marketing strategy, budgets, and campaigns
- Organize and participate in corporate events, summits, and trade shows with stakeholders and business partners to advance the positioning of products and services
- Strictly monitor website traffic in-flow, website performance, and campaign performance and make provision of strategy and insights for clients
- Collaborate with the recruiting team and ensure the objectives for their strategy are met within the digital marketing organization and that digital executions align with the priority hiring requirements
- Inspire your team and support a culture that drives results, creativity and teamwork, and ensure adherence to brand standards
- Discover and create strategies that enable regional teams to apply the global brand position with stability across events, the press, and media
- Lead all planning and logistics for global company town hall meetings in partnership with the Internal Communications team and Brand Experience team.
Corporate Marketing Manager Requirements: Skills, Knowledge, and Abilities for Career Success
The corporate marketing manager requires certain technical skills, industry knowledge, and a number of personal attributes to be successful on the job and career and to qualify for hiring by most recruiters/employers, including:
- Leadership Skills: Corporate marketing managers need the ability to manage the marketing teams to effectively perform tasks delegated to them and achieve specific goals. They have to interact with various departments, organize meetings, and present the strategies to the higher management.
- Communication: Corporate marketing managers need these skills to collaborate with cross-functional teams and communicate ideas, expectations, requests, and high-level overview of marketing campaigns clearly and effectively to both large groups and one-on-one conversations.
- Technical Skills: The fast-changing technologies and the ever-increasing use of social media and content as a marketing tool have made corporate marketing managers to develop technical skills, including creation of content that ranks high in search results, effective use of email marketing, working through collaboration tools, and website audits and social media handle usage. Being technically skilled will give them the ability to use specialized software, tools, and equipment to design, manufacture, and distribute marketing materials.
- Organizational Skills: Corporate marketing managers need organizational skills to manage multiple tasks and projects simultaneously and make decisions about multiple assignments. This will help them reduce stress, manage different events effectively, ensure realistic timelines for campaigns, and guide the team for timely execution of assignments.
- Analytical Skills: Strong analytical skills will give corporate marketing managers the ability to analyze data, identify trends, and make decisions to optimize marketing strategies. They develop knowledge about the huge amount of data available today, what that data can reveal about consumer behavior and the effectiveness of different marketing approaches so they can review the impact of their work and adjust it accordingly.
- Creativity: Corporate marketing managers should be able to develop innovative and engaging marketing campaigns that will help them work with ideas and improve them to reach new and existing customers. Being creative is the easiest way they can produce short and innovative videos for new social media campaigns. They will have to identify a new way to conduct market research and discover a new program or tool that will track customer engagement in a better way.
- Problem-Solving: Corporate marketing managers utilize problem-solving skills when they want to address challenges. They should have the ability to identify issues, analyze data, implement strategies, and develop creative solutions so as to achieve success and positive results.
- Adaptability: Corporate marketing managers have to quickly adapt to new situations and problems, changing market trends, new technologies, evolving customer preferences. Adaptability skills will help them deal with obstacles, look for ways, lead the team, and continue with the new policy. The corporate marketing manager job requires flexibility and the ability to make quick decisions or change direction in a moment’s notice.
- Collaboration: Working with team members, salespeople, software engineers, data scientists, among others, will help corporate marketing managers actively listen to what others have to say so as to communicate effectively and also identify solutions to issues customers are having.
- Attention to Detail: Corporate marketing managers need to be zealously and intentionally detail-oriented for the ability to lay down all the better aspects of the project. They can create multiple campaigns if they give much attention to detail. Reading, writing, spelling correctly, and spotting errors where necessary will determine how successful the corporate marketing manager can become.
- Interpersonal Skills: Possessing interpersonal skills is the first step toward building and maintaining positive relationships with clients, vendors, and stakeholders. These will show on your manners, body language, facial appearances, mode of speech, and language choice. How you interact with and actively listen to other people determine whether you have interpersonal skills or not. But you need it if you desire to be successful as a corporate marketing manager.
- Financial Management Ability: Corporate marketing managers should be able to analyze financial data to calculate Profit-Loss Projections and Return on Investment (ROI). With this skill, they assess budgets and estimated spending compared to pricing and potential sales to predict and measure the success of marketing campaigns.
- People Skills: The ability to communicate with people from various departments is needful among corporate marketing managers. The communication should extend to content managers, clients, social media teams, and advertising agencies, among others. For corporate marketing managers to be successful, they need to be calm, persuasive, and clever in handling people.
- Logic and Reasoning: Corporate marketing managers should learn to utilize valuable information to get meaningful conclusions and apply existing knowledge to assess new information in a special way. This skill will help them change marketing campaigns based on previous success and create effective campaigns based on latest information about demographics and target markets.
- Sales Skills: The ability to think from a sales perception and develop a sales process will help marketing marketers create successful marketing strategies that they need. They can never separate sales from their profession and still have a firm business that comes from a real sales process. If they will understand the importance of being sales skillful, they will go the extra mile of possessing these skills.
- Social Perceptiveness: It’s very important that corporate marketing managers become aware of how others react. They need to develop the ability to understand why others react in such a manner. Corporate marketing managers should collect reports from the team and analyze them based on their market knowledge and how competitors are doing.
- Innovative: Corporate marketing managers should become familiar with new concepts and have the desire to understand an idea that may be complicated to catch at first glance. They must follow the fast-changing world and know that people’s preferences are changing. Therefore, they need to think out-of-the-box and create campaigns that dangle to the tunes of the targeted audiences.
Download corporate marketing manager job description template (pdf).
Corporate Marketing Manager Job Description for Resume
If you have worked before as a corporate marketing manager or are presently working in that role and are making a resume or CV for a new job, then you can create a compelling Professional Experience for your resume by applying the sample corporate marketing manager job description provided above.
You can express the duties and responsibilities you have carried out as a corporate marketing manager in your resume’s Professional Experience by utilizing the ones provided in the above corporate marketing manager job description example.
This will show to the recruiter/employer that you have been successful working as a corporate marketing manager, which can boost your chances of getting the new job, especially if it requires someone with some corporate marketing manager work experience.
Conclusion
This post has provided detailed coverage of the corporate marketing manager job description, highlighting the major responsibilities and duties that they typically perform.
It also presented information on the required skills, training, and employment requirements candidates for the corporate marketing manager role need to know to be successful getting hired.
If you are enthusiast of team management and sales operations and interested in the corporate marketing manager career, then you would find this post helpful in learning about what they do.
Employers looking to hire competent corporate marketing managers can apply the job description template provided above in making one for their company.
