Digital Marketer Job Description Example

By | May 12, 2016
Digital Marketer job description, duties, tasks, and responsibilities

Digital Marketers use various online channels to expose their companies’ products and services to a targeted audience.

Digital Marketer Job Description Example

What Does a Digital Marketer Do?

A digital marketer is responsible for developing multichannel communication strategies of an organization.

His/her job description covers various online marketing sections, such as affiliate marketing, mobile marketing, pay per click campaign, search engine optimization (SEO), and social media marketing.

He/she is required to develop online presence for the organization and will have to attract huge number of followership on the Internet through a series of social media sites like Instagram, YouTube, Twitter, and Facebook.

He/she is expected to be Internet savvy in order to perform these tasks properly.

The digital marketer’s role also entails bringing up strategies that will help increase the number of traffic recorded on his/her organization’s website, therefore, he/she will first have to improve on the search result ranking of the website to achieve this.

He/she will be responsible for sponsoring various advertising processes online on behalf of the company.

He/she may be required to develop mobile app for the company to enable their teeming clients have access to their products and services on the go.

His/her duties may also involve carrying out SMS marketing, location-based marketing, and in-game marketing, as well as app-based marketing strategies of the business organization.

Other tasks and responsibilities commonly found in the digital marketer work description include overseeing the activities of the company’s affiliates and directing and monitoring the performances of the affiliates to ensure the company’s goods and services reach the intended individuals in the right demographical area.

The digital marketer also pays affiliates for the customers they bring to the organization.

He/she must monitor the affiliates to ensure they follow strict rules of the organization when advertising the company’s goods and services.

The digital marketer is equally involved in creating images and copies for their company’s websites. He/she is also expected to upload such images after creation.

He/she also has the role of writing email marketing campaigns for their organization. After writing such campaigns, he/she is required to dispatch them accordingly.

He/she must be computer savvy and must have good knowledge of programming.

While he/she may not be the only one responsible for  software and programing tasks to be performed, he/she must however understand how they work.

This makes the project go faster, and it enables the digital marketer to properly monitor those the company employs for special tasks.

The digital marketer must be a good communicator and must be good with words, both in written and verbal forms. He/she must be convincing in the way he/she uses words.

He/she will also be responsible for directing and assigning tasks to a number of other members of staff and must therefore be a good team leader.

He/she equally reports to superior members of staff in the advertising department.

The digital marketer must maintain good rapport with other members of staff in other departments; he/she would need their assistances once in a while regarding collation of important data required for compiling information to be posted on social media and other digital advertising media.

Digital Advertising Job Description Example

With digital marketing becoming a critical aspect of most companies’ marketing strategies, a number of duties, tasks, and responsibilities are assigned to them.

Here is a job description example highlighting the common functions of digital marketers in most organizations:

  • Negotiate with all the company’s media suppliers in order to achieve best possible price for the company’s clients
  • Assist with all activities related to lead generation
  • Manage the database of the organization and keep a tab on online visitors and clients
  • Keep updated on latest trends in the digital advertising world
  • Develop various online marketing strategies and integrate them into the company’s marketing system
  • Provide assistance with paid marketing and liaise with various agencies involved in digital advertising
  • Contribute to the company’s blog and websites and also manage its e-communication aspect
  • Monitor clients’ performances via various web software and them hints on improvement
  • Contribute to company’s campaigns on brand awareness.

Digital Marketer Resume Preparation

When searching for a job as a digital marketer, most employers will ask for a resume for them to be able to properly assess your suitability for the role.

To make one, especially the one that will catch the employer’s attention, you need to learn how to make the various sections of the resume irresistible.

To create the resume’s work experience section, the duties and responsibilities expressed in the sample job description shown above can be used.

This will provide a proof to employers that you possess the experience of the job and will excel in it if hired.

Requirements – Skills, Knowledge, Abilities – for Digital Marketer Role

To succeed as a digital marketer, here are skills, abilities, and knowledge to acquire. These attributes are equally sought after by employers when assessing prospective hires for the role.

  • Education: Bachelor’s degree in any field related to marketing
  • Possess digital marketing experience for a number of years
  • Possess experience in managing advertising campaigns, like social media, email, marketing database, search engine optimization and so on
  • Possess high creativity
  • Ability to identify target audiences
  • Ability to devise engaging digital campaigns that can motivate, inform, and engage the audience
  • Possess experience on how to optimize the company’s landing pages
  • Possess experience with multivariate experiments
  • Possess good knowledge of WebTrends, Omniniture, NetInsights, Google Analytics, and various other website analytics tools
  • Possess sound knowledge of DART, Atlas, and other ad serving tools
  • Possess good knowledge or JavaScript, CSS, and HTML development.

Digital Marketer Skills for Resume

The skills and other qualities expressed above that are required for a digital marketer to be effective on the job can also be applied in creating the skills section of a resume to be used in searching for a digital marketing job.

Employers will more likely be attracted to such skills section since it contains the qualities they are interested in from the applicant they want to hire.

If you are a digital marketing professional or someone with experience of the job, please share your job description and work experience with us in the comment box below. Also, generally, what do you think about this job description? Do share your thought below.  

Digital Marketer Job Description Example

What Does a Digital Marketer Do?

A digital marketer is responsible for developing multichannel communication strategies of an organization.

His/her job description covers various online marketing sections, such as affiliate marketing, mobile marketing, pay per click campaign, search engine optimization (SEO), and social media marketing.

He/she is required to develop online presence for the organization and will have to attract huge number of followership on the Internet through a series of social media sites like Instagram, YouTube, Twitter, and Facebook.

He/she is expected to be Internet savvy in order to perform these tasks properly.

The digital marketer’s role also entails bringing up strategies that will help increase the number of traffic recorded on his/her organization’s website, therefore, he/she will first have to improve on the search result ranking of the website to achieve this.

He/she will be responsible for sponsoring various advertising processes online on behalf of the company.

He/she may be required to develop mobile app for the company to enable their teeming clients have access to their products and services on the go.

His/her duties may also involve carrying out SMS marketing, location-based marketing, and in-game marketing, as well as app-based marketing strategies of the business organization.

Other tasks and responsibilities commonly found in the digital marketer work description include overseeing the activities of the company’s affiliates and directing and monitoring the performances of the affiliates to ensure the company’s goods and services reach the intended individuals from the intended demographical area.

The digital marketer also pays affiliates for the customers they bring to the organization.

He/she must monitor the affiliates to ensure they follow strict rules of the organization when advertising the company’s goods and services.

The digital marketer is equally involved in creating images and copies for their company’s websites. He/she is also expected to upload such images after creation.

He/she also has the role of writing email marketing campaigns for their organization. After writing such campaigns, he/she is required to dispatch them accordingly.

He/she must be computer savvy and must have good knowledge of programming.

While he/she may not be the only one responsible for the software and programing tasks to be performed, he/she must understand how they work.

This makes the project go faster, and it enables the digital marketer to properly monitor those the company employs for special tasks.

The digital marketer must be a good communicator and must be good with words, both in written and verbal forms. He/she must be convincing in the way he/she uses words.

He/she will also be responsible for directing and assigning tasks to a number of other members of staff and must therefore be a good team leader.

He/she equally reports to superior members of staff in the advertising department.

The digital marketer must maintain good rapport with other members of staff in other departments; he/she would need their assistances once in a while regarding collation of important data required for compiling information to be posted on social media and other digital advertising media.

Digital Advertising Job Description Example

With digital marketing becoming a critical aspect of most companies’ marketing strategies, a number of duties, tasks, and responsibilities are assigned to them.

Here is a job description example highlighting the common functions of digital marketers in most organizations:

  • Negotiate with all the company’s media suppliers in order to achieve best possible price for the company’s clients
  • Assist with all activities related to lead generation
  • Manage the database of the organization and keep a tab on online visitors and clients
  • Keep updated on latest trends in the digital advertising world
  • Develop various online marketing strategies and integrate them into the company’s marketing system
  • Provide assistance with paid marketing and liaise with various agencies involved in digital advertising
  • Contribute to the company’s blog and websites and also manage its e-communication aspect
  • Monitor clients’ performances via various web software and them hints on improvement
  • Contribute to company’s campaigns on brand awareness.

Digital Marketer Resume Preparation

When searching for a job as a digital marketer, most employers will ask for a resume for them to be able to properly assess your suitability for the role.

To make one, especially the one that will catch the employer’s attention, you need to learn how to make the various sections of the resume irresistible.

To create the resume’s work experience section, the duties and responsibilities expressed in the sample job description shown above can be used.

This will provide a proof to employers that you possess the experience of the job and will excel in it if hired.

Requirements – Skills, Knowledge, Abilities – for Digital Marketer Role

To succeed as a digital marketer, here are skills, abilities, and knowledge to acquire. These attributes are equally sought after by employers when assessing prospective hires for the role.

  • Education: Bachelor’s degree in any field related to marketing
  • Possess digital marketing experience for a number of years
  • Possess experience in managing advertising campaigns, like social media, email, marketing database, search engine optimization and so on
  • Possess high creativity
  • Ability to identify target audiences
  • Ability to devise engaging digital campaigns that can motivate, inform, and engage the audience
  • Possess experience on how to optimize the company’s landing pages
  • Possess experience with multivariate experiments
  • Possess good knowledge of WebTrends, Omniniture, NetInsights, Google Analytics, and various other website analytics tools
  • Possess sound knowledge of DART, Atlas, and other ad serving tools
  • Possess good knowledge or JavaScript, CSS, and HTML development.

Digital Marketer Skills for Resume

The skills and other qualities expressed above that are required for a digital marketer to be effective on the job can also be applied in creating the skills section of a resume to be used in searching for a digital marketing job.

Employers will more likely be attracted to such skills section since it contains the qualities they are interested in from the applicant they want to hire.

If you are a digital marketing professional or someone with experience of the job, please share your job description and work experience with us in the comment box below. Also, generally, what do you think about this job description? Do share your thought below.

Job test

You may need to pass a job test to be hired for a position, improve your chances of making high scores today!

Job Assessment Tests: How to Top Your Competition

As part of the hiring process, most applicants that passed the initial Resume/CV screening phase are required to pass an assessment test for the position they are applying for.

The goal of this phase is to determine if the candidate has the appropriate set of skills and qualities to excel on the job.

Find out the tests you will be needing to take for the position you are applying for; get lots of success proven Practice materials to prepare with now: Sure way to make high scores in job tests.